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Marshall McLuhan könyvei a rukkolán


Marshall McLuhan - The ​Book of Probes
Until ​now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the "the medium is the message" and that we are "now living in a global village", that "privacy invasion is now our most important knowledge industry" and that "obsolescence is the moment of superabundance". Cover to cover, Anthology is not only one hundred percent McLuhan's own words, these are McLuhan's finest words. McLuhan called these bold perceptions probes and today they gleam like gems embedded everywhere in his life's output - in his books, in more than 200 speeches, in his classes (especially the Monday Night Seminars), and most of all in the nearly 700 shorter writings that he published between 1945 and 1980. In recent years, his son Eric McLuhan and William Kuhns have combed through all these sources to compile and edit what has become Anthology - The Book of Probes. The collection is so fresh that most probes will be new to even the most avid readers of McLuhan, and opens a new portal to McLuhan's mind, one that promises to change the ways in which we recognize and interpret McLuhan in the future. Readers will marvel at how the consistency, the clarity of concept, and the abundant wealth of observations, some made twenty or thirty years apart, dovetail to form a whole. Art Director and Designer David Carson presents McLuhan's images with new insight, and has built a work of art that is reminiscent of those lasting works permanently commissioned and interpreted by new generations.

Marshall McLuhan - The ​Gutenberg Galaxy
Since ​its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Marshall McLuhan - Quentin Fiore - Médiamasszázs
Mikor ​először gyűjtötték egybe McLuhan profetikus kijelentéseit az elektronizált információs kor életéről, meglepetéssel tapasztalták, hogy megfigyelései négy évtized elteltével is milyen zavarba ejtően tiszták, mennyire meghökkentően pontosak és időszerűek. A Médiamasszázs egy visszapillantó tükör, amely a láthatatlan és a természeti környezet, az érzékszervi hatások, a tömegmédia mindennapjai, a fogyasztói javak, a sajtó, a reklámok, és a művészetek kaleidoszkópját mutatja számunkra. Kétségkívül tudománytörténeti jelentőségű mű. Quentin Fiore illusztrációi és Jerome Agel kiegészítései kísérik, melyek McLuhan tudás, eredetiség, provokáció és intuíció iránti szenvedélyességére reflektálnak. Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus volt. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz. Nevéhez fűződik „a médium maga az üzenet” („the medium is the message”) szlogen és a „globális falu” („the global village”) fogalom bevezetése, valamint a hozzájuk tartozó elméletek kidolgozása.

Marshall McLuhan - A ​Gutenberg-galaxis
A ​végre magyar nyelven is napvilágot látott világhírű könyv - amelynek címe a könyvnyomtatás, s tágabb értelemben az írásbeliség jelképe lett - arra keresi a választ, mennyiben változtatta meg az ember érzékelését, gondolkodásmódját, egész létét a betűírás és a könyvnyomtatás feltalálása. Ma, amikor az írott szónak mindenki számára érzékelhetően fogyóban van a tekintélye, A Gutenberg-galaxis aktuálisabb olvasmány, mint valaha.

Marshall McLuhan - Understanding ​Media
When ​first published, Marshall McLuhans Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhans best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. This critical edition makes available for the first time the core of the research project that spawned the book.

Marshall McLuhan - The ​Medium is the Massage
30 ​years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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