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Paul Arden - Whatever ​You Think, Think the Opposite
The ​bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. 'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

Paul Arden - It's ​Not How Good You Are, It's How Good You Want to Be.
It's ​Not How Good You Are... is a concise guide to making the most of yourself - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of the world's most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it's often better to be wrong than to be right. He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers? Whether you are a school-leaver, self-employed or a managing director, this book is invaluable for everyone who aspires succeed.

Paul Arden - Gondolkodj ​fordítva!
GONDOLKODJ ​FORDÍTVA! - merész támadás konvencionális szemléletünk ellen. amelyen keresztül magunkat és a világot látjuk. Paul Ardentől ne várjunk unalmas tanácsokat, szellemes csipkelodésekkel, aforízmákkal és paradoxonokkal késztet arra, hogy nap mint nap felülbíráljuk józan eszünket. Akár eladunk, veszünk vagy ügyintézünk, ő eredeti gondolataival, elmés anekdotákkal, meghökkentő fotókkal, tudósok, bölcsek, művészek és nagy emberek mondásaival ösztönöz bennünket. A GONDOLKODJ FORDÍTVA gyökeresen megváltoztatja eddig megszokott begyepesedett gondolkodásunkat. Arra bátorít. hogy legyen bátorságunk nagyobb kockázatot vállalni - így jobban élvezzük munkánk gyümölcsét, mint hittük volna.

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