The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor—effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Chris Anderson - The Long Tail
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Dan Ariely - The (Honest) Truth About Dishonesty
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
John Haydon - Paul Dunay - Richard Krueger - Facebook Marketing for Dummies
Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition !
Chris Anderson - Ingyen!
Chris Anderson forradalmian új szemléletű könyvében, a Hosszú farokban megmutatta, hogy az on-line piacok hogyan hoznak létre piaci réseket, és hogyan változtatják meg a gazdasági viszonyokat. Az Ingyen! az üzleti világ jövőjét vetíti elénk. A szerző elméleti igényességgel, meggyőző példákon keresztül mutatja be, hogy az ingyenesség, ami eddig inkább csak marketingfogás volt, a jövőben radikális, új üzleti stratégia lesz, amely nélkül a cégek hosszú távon nem tudnak talpon maradni. A könyv rengeteg ötletet ad ahhoz, hogyan alakítsuk ki saját üzleti modellünket, amellyel kiszabadíthatjuk az ingyenesség profitot hozó szellemét a palackból. * Hogyan lehet ingyenes a légi közlekedés? Hogyan lehet ingyenes a DVR? * Hogy lehet drága egy zártkörű konferencia, ha on-line ingyenes? * Hogyan lehetnek ingyenesek a zenei CD-k? * Hogyan lehetnek ingyenesek a tankönyvek? * Hogyan lehet ingyenes az egyetemi oktatás? * Miért jól menő üzlet az ingyen kerékpár az egyik városban, de a másikban nem? * Hogyan lehet ingyenes egy egészségügyi szoftver? * Hogyan lehet ingyenes a részvénykereskedés?
Claude C. Hopkins - My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
Brandon Eley - Shayne Tilley - Online Marketing Inside Out
Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more.
Alan Greenspan - The Age of Turbulence - Adventures in a New World
In the immediate aftermath of September 11, 2001, in his fourteenth year as Chairman of the Federal Reserve Board, Alan Greenspan took part in a very quiet collective effort to ensure that America didn't experience an economic meltdown, taking the rest of the world with it. There was good reason to fear the worst: the stock market crash of October 1987, his first major crisis as Federal Reserve Chairman, coming just weeks after he assumed control, had come much closer than is even today generally known to freezing the financial system and triggering a genuine financial panic. But the most remarkable thing that happened to the economy after 9/11 was...nothing. What in an earlier day would have meant a crippling shock to the system was absorbed astonishingly quickly. After 9/11 Alan Greenspan knew, if he needed any further reinforcement, that we're living in a new world -- the world of a global capitalist economy that is vastly more flexible, resilient, open, self-directing, and fast-changing than it was even 20 years ago. It's a world that presents us with enormous new possibilities but also enormous new challenges. The Age of Turbulence is Alan Greenspan's incomparable reckoning with the nature of this new world -- how we got here, what we're living through, and what lies over the horizon, for good and for ill--channeled through his own experiences working in the command room of the global economy for longer and with greater effect than any other single living figure. He begins his account on that September 11th morning, but then leaps back to his childhood, and follows the arc of his remarkable life's journey through to his more than 18-year tenure as Chairman of the Federal Reserve Board, from 1987 to 2006, during a time of transforming change.
Michael Baye - Managerial Economics and Business Strategy
Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students’ learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
Guy Kawasaki - The Art of the Start
Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Thomas L. Friedman - The World Is Flat
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures. The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.
Tony Levene - Investing for Dummies
Build an investment portfolio and watch your returns multiply Investing can be one of the quickest ways to make money, but if you think investing is only for the super-rich, think again. Whether you want to invest in shares, property, bonds or other assets, this friendly guide enables you to make sound and sensible investment choices, whatever your budget. So if you're looking to get a first foot on the ladder or want to add to a brimming portfolio, this updated edition provides you with the expert advice you need to make successful investments. Get started – take your first steps on the money trail with some investment basics Build your portfolio – follow expert advice on investment options Invest wisely – find out how to minimise the risk of investment gambles Look ahead – examine the markets to decide which investment will net you a fortune in the year ahead Broaden your horizons – start looking further afield and get the lowdown on more exotic investments Open the book and find: How to square off risks with returns A step-by-step breakdown on how the stock market works Techniques for examining investment-linked insurance plans Advice on choosing an independent financial advisor Why investing in your pension is so important A guide to banking on bonds Guidance on coping with the fall-out of the financial crisis Ways to analyse stock-market-quoted companies
Gerry Johnson - Kevan Scholes - Exploring Corporate Strategy
Selling more than 100,000 copies since first publication in 1989, EXPLORING CORPORATE STRATEGY is widely recognised as Europe's bestselling strategy text, methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organisations, and providing guidance in the formulation and implementation of strategy. EXPLORING CORPORATE STRATEGY TEXT AND CASES views corporate strategy in two ways - economic analysis and planning, and organisational decision making within a social, political and cultural process. The text takes a strongly European/international approach, with more than 60 company illustrations, contributed from the UK, France, Holland, Denmark, Italy, the USA, Russia and Germany.
John Brooks - Business Adventures
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Kápolnai András - Nemeslaki András - Pataki Róbert - E-business stratégia vállalati felsővezetőknek
"...Magam sokat tanultam e könyvből. ...konkrét szövege kiemeli a napjainkban örvendetesen nagy számban megjelenő üzleti szakkönyvek sorából. A vonatkozó szakirodalom ha nem is teljes, de jelentős részének ismeretében meg merem kockáztatni, hogy a könyv nemzetközi szinten is az élvonalhoz tartozik." Chikán Attila BKÁE Rektor Mi a véleménye az elmúlt másfél év technológiai fejlődése az Internet alapú megoldások megjelenése hozott-e valami újat, vagy csak egy fellángolás volt? "A fellángolás az egy jó szó, nagyon szemléletes. Úgy gondolom, hogy ez egy fellángolás volt, amelynek van utóélete, ugyanis amikor valaki tüzet gyújt, akkor először nagy lángot csinál, s miután tüzet fog az éghető anyag, a tűz már terjedhet tovább." Drajkó László Axelero Vezérigazgató Ön hogyan látja a magyar gazdaság helyzetét, a gazdasági szereplők alkalmazkodását az új Internetes technológiák megjelenésének kapcsán? "Magyarországon az e-business megjelenése a technológia túlértékelését hozta magával... Ugyanakkor a gazdaság szereplői eddig nem voltak és még ma sincsenek felkészülve a ténylegesen hatékony megoldások befogadására." Katona Kálmán Magyar Villamos Művek Vezérigazgató Az Internet láz eredményezte "dotkom" cégek és azok elmúlt másfél évben tapasztalható válsága milyen hatással volt a magyar gazdaság szereplőire? "...Tisztán kell látni, hogy e mögött azért a világgazdaság már érezhető problémái is meghúzódtak, amelyek a "dotkom"-os ügyön keresztül kaptak valami publicitást. Magyarországon e háttér problémák megjelenését érzem inkább kritikusnak semmint az Internetes vállalkozások hanyatlását. Az ilyen vállalkozások egyszerűen reális alapokon kell, hogy megméretessenek a jövőben." Széles Gábor Videoton Vezérigazgató
Gary Vaynerchuk - Crush It!: Why NOW is the Time to Cash in on Your Passion
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
Ismeretlen szerző - Üzleti inspiráció minden napra
Van olyan ember, akinek nincs szüksége inspirációra? Szinte mindannyiunknak nehezen indul a reggele. Az őszi, téli szürkeség könnyen rátelepszik a kedélyünkre, a tavaszi, nyári verőfényben pedig szinte képtelenség rávenni magát az embernek, hogy jó szívvel üljön be az iroda négy fala közé. Az Üzleti inspiráció minden napra kiváló ajándék önmagának: ha szeretne egy zsebretehető motivációs trénert, munkatársainak, partnereinek, barátainak, ha szeretné őket megajándékozni, az üzleti sikerhez vezető út bejárati kapujának kulcsával. A kezében tartott kiadvány egy különös gonddal válogatott idézetgyűjtemény, mely a Pongor Publishing Kiadó nagysikerű internetes sorozatának legjobb 365 napi gondolatát tartalmazza. Inspirációs vitamin az év minden napjára, hogy azon kevesek és szerencsések közé tartozzon, akik mosolyogva kezdik a reggelüket!
Jim Collins - Good to Great
Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. _Good to Great_ achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
David Cotton - David Falvey - Simon Kent - Market Leader - Elementary, Business English Course Book
Market Leader brings today's business issues straight into your classroom. Created with the Financial Times newspaper, Market Leader has Case Studies that really work, authentic articles from the FT and lots of additional components. Now with new editions and a new Advanced level, Market Leader...
Ismeretlen szerző - Tallinn Manual on the International Law Applicable to Cyber Warfare
The product of a three-year project by twenty renowned international law scholars and practitioners, the Tallinn Manual identifies the international law applicable to cyber warfare and sets out ninety-five 'black-letter rules' governing such conflicts. It addresses topics including sovereignty, State responsibility, the jus ad bellum, international humanitarian law, and the law of neutrality. An extensive commentary accompanies each rule, which sets forth the rule's basis in treaty and customary law, explains how the group of experts interpreted applicable norms in the cyber context, and outlines any disagreements within the group as to each rule's application.
Julia Child - From Julia Child's kitchen
"Be a fearless cook! Try out new ideas and new recipes, but always buy the freshest and finest ingredients, whatever they may be. Furnish your kitchen with the most solid and workmanlike equipment you can find. Keep your knives ever sharp and--toujours bon appetit!" Introduction - Julia Child