Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
Alina Wheeler - Designing Brand Identity
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite of branding products * Design for flexibility, durability, and sustainability * Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.
Stephen Coles - The Anatomy of Type
The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces. A delightful, colorful, and visual reference guide created by Stephen Coles and Tony Seddon--two acknowledged pros in the font design world--The Anatomy of Type was developed with typographers, graphic designers, and font geeks in mind, graphically and visually expanding on the current font-mania initiated by Simon Garfields's Just My Type.
Matteo Cossu - 1000 Ideas by 100 Graphic Designers
1000 Ideas by 100 Graphic Designers showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast. The book delivers a behind-the-scenes depiction of every project, providing a virtual instruction manual to the finished project and its creative, productive, and organizational framework. The 1000 suggestions vary in form and function, from the theoretical to the practical, giving insights on new materials, techniques, and tools.
Paul McNeil - The Visual History of Type
The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type.
Eliott J. Lilly - The Big Bad World of Concept Art for Video Games
Do you aspire to become a concept artist in the video game industry but don't know where to start? The Big Bad World of Concept Art for Video Games: An Insider's Guide for Students is a comprehensive book that gives aspiring artists an honest, informative, and concise look at what it takes to do just that. Author Eliott Lilly uses his own student work as a teaching tool along with personal experiences to help you on your journey. From finding the right school and getting the most out of your education, to preparing your portfolio and landing your first job, the advice and strategies Eliott offers are organized for easy reference and review. The book also features an extensive list of resources that students will find useful, as well as interviews with renowned concept artists David Levy, Sparth, Stephan Martiniere, Ben Mauro, and Farzad Varahramyan, all offering their own invaluable advice. With his firsthand knowledge about the ins and outs of the video game industry, Eliott Lilly is an exceptional guide who can help prepare you for the long journey toward realizing your ambitions.
Ellen Lupton - Graphic Design: The New Basics
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.
Ismeretlen szerző - The Smashing Book 1.
The Smashing Book is a printed book about best practices in modern Web design. The book shares technical tips and best practices on coding, usability and optimization and explores how to create successful user interfaces and apply marketing principles to increase conversion rates. It also shows how to get the most out of typography, color and branding so that you end up with intuitive and effective Web designs. And lastly, you will also get a peek behind the curtains of Smashing Magazine.
Karen Cheng - Designing Type
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, "Designing Type" is a superb reference for both students and professional graphic designers."
Chris Nodder - Evil by Design
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: - Pride -- use social proof to position your product in line with your visitors' values - Sloth -- build a path of least resistance that leads users where you want them to go - Gluttony -- escalate customers' commitment and use loss aversion to keep them there - Anger -- understand the power of metaphysical arguments and anonymity - Envy -- create a culture of status around your product and feed aspirational desires - Lust -- turn desire into commitment by using emotion to defeat rational behavior - Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Gabe Zichermann - Christopher Cunningham - Gamification by Design
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty. - Discover the motivational framework game designers use to segment and engage consumers - Understand core game mechanics such as points, badges, levels, challenges, and leaderboards - Engage your consumers with reward structures, positive reinforcement, and feedback loops - Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status - Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga - Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville
Brian Fling - Mobile Design and Development
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. _Mobile Design and Development_ fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: * Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context * Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps * Work with flows, prototypes, usability practices, and screen-size-independent visual designs * Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future * Learn how to justify a mobile product by building it on a budget
Beth Tondreau - Layout Essentials
Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.
David Batterham - The World of Ornament
A compendium of history’s most elegant and beautiful patterns and ornamental designs at your fingertips—for perusal or download anytime, in high-resolution format. The World of Ornament brings together the two greatest encyclopedic collections of ornament of the 19th century: Racinet’s L’Ornement polychrome Volumes I and II (1875-1888) and Dupont-Auberville’s L’Ornement des tissus (1877). Adapted from historical items dating from antiquity, including jewelry, tiles, stained glass, illuminated manuscripts, textiles and ceramics, these ornamental designs encompass a wide range of cultural and esthetic motifs and patterns—including classical Egyptian, Greek, Roman, Etruscan, Asian and middle-Eastern, as well as European designs from medieval times through the 19th century. Artists, historians, and art lovers will appreciate this lavish source and idea book, and interior designers and patternmakers will be delighted that all of the ornamental designs may be used and reproduced without restriction!
Ismeretlen szerző - Type
This book offers a connoisseur’s overview of typeface design, exploring the most elegant fonts from the history of publishing. Taken from a distinguished Dutch collection, this exuberant two-volume edition traces the evolution of the printed letter via exquisitely designed catalogs, showing type specimens in roman, italic, bold, semi-bold, narrow, and broad fonts. Borders, ornaments, initial letters, and decorations are also included, along with lithographic examples, letters by sign writers, inscription carvers, and calligraphers. Featuring works by type designers including: William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, and Adrian Frutiger. In order to accommodate a vast amount of material, we have divided this text into two volumes. The first volume covers pre–20th century typeface specimens, with texts by editor Cees de Jong and collector Jan Tholenaar. The second volume covers the period from 1900 to the mid-20th century, and contains a historical outline by Alston W. Purvis.
Ismeretlen szerző - The Complete Guide to Illustration and Design
The complete guide to the techniques, tools and materials used in illustration and graphic design today. More than 250 full-colour pictures, with over 300 two-colour and black-and-white illustrations and photographs. Photographs show the materials and equipment used, plus the work of master illustrators and draughtsmen as an illuminating insight into technique. Detailed step-by-step drawings cover every stage of the various processes. Contents include: basics of illustration and design; pencil, chalk and crayon; pen and ink; painting; printmaking; technical illustration; typography; copying and photoprinting; design procedures; photography and design; printing and reproduction; and historical background to all these subjects. Indispensable for amateur and professional alike.
David Airey - Logo Design Love
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, designer of many high-profile logos including Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; Jason Little, who took charge of the recent City of Melbourne visual identity by Landor; Richard Moon of Moon Brand, responsible for the NHS brand identity; and many more.
Ludovic Houplain - Logobook
Signs of our times. This is a monumental logo compilation. The 2009 Academy Award-winning "Animated Short Logorama", heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that sorround us on a daily basis. The trio who directed it, Francois Alaux, Herve de Crecy, and Ludovic Houplain, conducted an extensive research for over one year, collecting over 40,000 symbols and trademarks that represent our world today. Their monumental archive is the basis of TASCHEN's ultimate reference guide, featuring approximately 7,000 logos organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky. "Logorama" is a must-have for any designer, student, marketing professionals, and anyone interested in contemporary culture.
Steven Heller - Scripts
From wedding announcements to IOUs, there are hundreds - perhaps thousands - of scripts, some `classic', others eccentric. Derived from handwriting, these are typefaces that are stylized to suggest, imply or symbolize certain traits linked to writing. Drawn from the Golden Age of scripts, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten scripts from Britain, Italy, France, Germany and the USA. Filled with examples from a broad spectrum of sources - advertising, street signs, invitations, type-specimen books, personal letters - this collection is a delightful trove of long-overlooked material, and will be an invaluable sourcebook for anyone with an interest in graphic design.
Linda Holtzschue - Understanding Color
Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Fourth Edition is full of powerful new features that reflect the latest issues in color and design, including: Nearly 35 percent of content expanded and revised Coverage of a broad range of design disciplines Ideas from the major color theorists that reinforce one another, rather than an approach emphasizing what is correct or incorrect Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another Innovative coverage of color marketing issues Helpful tips for using color in the working environment An online workbook contains valuable exercises to reinforce color concepts Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.