We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
Kapcsolódó könyvek
Daniel H. Pink - To Sell Is Human
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
Robert Greene - A kiválóság hatalma
A kiválóság nem a született zsenik kiváltsága, nem is a szerencsén múlik – egyszerűen tudatosan törekednünk kell a szakterületünkön a tökélyig fejleszteni magunkat. Robert Green közel ötven, a maga nemében páratlan történelmi alak és kortárs kiválóság élettörténetének példáját állítja elénk. Ezekből láthatjuk, hogy nem létezik rövidebb út a sikerhez, viszont minden kiválóságra jellemző néhány jól körülírható tulajdonság és egy bizonyos szemléletmód.
A kiválóság elérésének lehetősége csak az emberre jellemző adottság. Nem a született zsenik kiváltsága, nem is a szerencsén múlik – egyszerűen tudatosan törekednünk kell a szakterületünkön a tökélyig fejleszteni magunkat. Robert Green közel ötven, a maga nemében páratlan történelmi alak és kortárs kiválóság élettörténetének példáját állítja elénk. Ezekből láthatjuk, hogy nem létezik rövidebb út a sikerhez, viszont minden kiválóságra jellemző néhány jól körülírható tulajdonság és egy bizonyos szemléletmód.
Ebben az élvezetes, szerteágazó tudást összegző könyvben Greene konkrét útmutatót és stratégiákat állít elénk. Életünk feladatának gondos megválasztását követően az alapos tanulóidő szakasza következik. Lényeges, hogy mentort válasszunk magunknak, fejlesszük a társas intelligenciánkat, majd a kreatív-aktív fázis után eljutunk a kiválóságig, és onnantól nincs előttünk lehetetlen. Inspiráló olvasmány mindenkinek, aki elszánta magát, hogy a kiválóságra tör, de még nem tudja, hogyan fogjon hozzá.
Cal Newport - Deep Work
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.
A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
David Epstein - Range
“Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink
“So much crucial and revelatory information about performance, success, and education.” —Susan Cain, bestselling author of Quiet
A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.
Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.
David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see.
Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Dan Ariely - The (Honest) Truth About Dishonesty
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.
Does the chance of getting caught affect how likely we are to cheat?
How do companies pave the way for dishonesty?
Does collaboration make us more honest or less so?
Does religion improve our honesty?
Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty.
Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.
But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
Daniel J. Levitin - The Organized Mind
New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details.
The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.
But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel—and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.
With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.
Ryan Holiday - The Obstacle Is the Way
“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius
We are stuck, stymied, frustrated. But it needn’t be this way. There is a formula for success that’s been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.
These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.
This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.
John C. Norcross - Changeology
Is there a scientific formula you can follow to change your life?
Change is hard. But not if you know the 5-step formula that works whether you’re trying to stop smoking or start recycling. Dr. John C. Norcross, an internationally recognized expert, has studied how people make transformative, permanent changes in their lives. Over the past thirty years, he and his research team have helped thousands of people overcome dozens of behavioral ailments. Now his cutting-edge, scientific approach to personal improvement is being made available in this indispensable guide.
Unlike 95 percent of self-help books, the Changeology plan has a documented track record of success. Whether you want to quit overeating or drinking, or end depression, debt, and relationship distress, Dr. Norcross gives you the tools you need to change what you want within 90 days. Changeology shows you:
*¦ How to define your goals and get started in a new direction
* How to pump up your motivation and prepare for self-change
* How to prevent relapses into old patterns
* How to master the skills that will help you sustain change
* How to personalize your journey with Check Yourself assessments and an inter- active website, www.ChangeologyBook.com.
Whatever your goal or resolution, you can use Changeology to achieve a life filled with greater health and happiness.
Simon Sinek - The Infinite Game
Do you know how to play the game you're in?
In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified.
In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind.
The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance.
The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future.
Any worthwhile undertaking starts with Why - the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that's not enough to help us chart a course through the unpredictable, often chaotic landscape of today's marketplace.
I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.
Simone Milasas - Kerülj ki az adósságból örömmel
Simone Milasas 187 000 dollár adóssággal rendelkezett, amikor felismerte, hogy változtatnia kell. Az ebben a könyvben található eszközk segítségével két éven belül kikerült az adósságból.
Simone szerint SENKINEK NEM KÉNE PÉNZÜGYI PROBLÉMÁKKAL KÜZDENIE.
Készen állsz megváltoztatni a teljes pénzüfyi valóságodat? Milyen nézőpontod van a pénzzel kapcsolatban, amit ha megváltoztatnál, akkor az egy teljesen más valóságot teremtene számodra?
Mi lenne, ha végtelen bevételi forrásokkal rendelkezhetnél? Mi lenne, ha úgy teremthetnél pénzt, ahogyan senki más? Ez a könyv segít abban, hogy hatalmas változást hozz létre, és arra invitál, hogy rengeteg pénzt teremts.
Kerülj ki az adósságból örömmel egy teljesen más lehetőség kezdete
Ha csupán átmeneti megoldást keresel a pénzügyi problémáidra, akkor ez nem az.
Ha készen állsz megváltoztatni a teljes pénzügyi valóságodat, akkor vágjunk vele!
Mi a legrosszabb dolog, ami történhet?
Ugyanolyan marad az életed?
Elkezdesz pénzt teremteni?
A te választásod.
Dale Carnegie - How to Win Friends and Influence People
How to Win Friends and Influence People is one of the first bestselling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies world-wide.
Geoff Colvin - Humans Are Underrated
From the bestselling author of Talent is Overrated, an extensive look at the essential human skills that can never be replaced by technology.
In the economy of a few years from now, what will people do better than computers? Technology is rapidly invading fields that it once could not touch, driving cars better than humans do, predicting Supreme Court decisions better than legal experts, packing boxes, identifying faces, scurrying around hospitals delivering medications, all faster, more reliably, less expensively than people. In a world like that, how will we and our children achieve a rising standard of living?
The real issue is what we humans are hardwired to do for and with one another, arising from our deepest, most essentially human abilities—empathy, social sensitivity, storytelling, humor, forming relationships, creativity. These are how we create value that all people hunger for, that is unique and not easily quantified.
Individuals and companies are already discovering that these high-value abilities create tremendous competitive advantage—more devoted customers, stronger cultures, breakthrough ideas, more effective teams. They’re discovering also that while many of us regard these abilities as innate traits—“he’s a real people person,” “she’s naturally creative”—it turns out they can all be developed and are being developed in far-sighted organizations from software firms to the U.S. Army to the Cleveland Clinic. To a far greater degree than most of us ever imagined, we already have what it takes.
Chris Guillebeau - The $100 Startup
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Novák Ákos - A siker kulcsa: Boldogság
A könyvben 52+1 rövid, könnyen olvasható fejezet található Ezekben a fejezetekben minden benne van, amire szükséged van, hogy rátalálj a boldogságra, ami pedig egyenes út a sikerhez és a bőséghez.
A siker kulcsa: Boldogság egy olyan könyv, amit nem csak egyszer kell elolvasnod. A könyv úgy van felépítve, hogy hétről-hétre, hónapról-hónapra a fejlődés útján képes tartani, ha rendszeresen előveszed és olvasod.
A könyv egy kiváló támasz és segítség számodra. Iránymutatás az álmaid megvalósíátásáben, ugyanakkor menedék is a borús napokon a rossz kedv ellen. 228 oldalon keresztül elvezet a kilátástalanságtól a sikerig. Közben pedig rávilágít, hogy a sikert valójában csak akkor érhetjük el, ha előbb rátalálunk a boldogságra.
Jack D. Schwager - Market Wizards
The world's top trader's reveal the secrets of their phenomenal success!
How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi—Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In Market Wizards Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right.
Features interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more
Tells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day!
"Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head."
--Martin W. Zweig, Ph.D., Editor, The Zweig Forecast
Komócsin Laura - Módszertani kézikönyv coachoknak és coachingszemléletű vezetőknek I.
"Ajánlom tehát ezt a könyvet azoknak is, akik még gondolkodnak a coachcsá váláson, hogy rálássanak, hogyan is néz ki a coaching a gyakorlatban, és ne riadjanak el ennek kipróbálásától. Másrészt jó szívvel ajánlom a könyvet (potenciális) ügyfeleimnek is, hogy lássák: az ő dilemmájuk nem egyedi!"
(A szerző)
Simon Sinek - David Mead - Peter Docker - Find Your Why
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we're there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor's?
* Can I have more than one WHY?
* If my work doesn't match my WHY, what should I do?
* What if my team can't agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on!
-- Simon
Ismeretlen szerző - This Will Make You Smarter
Edge.org presents brilliant, accessible, cutting-edge ideas to improve our decision-making skills and improve our cognitive toolkits, with contributions by Nassim Nicholas Taleb, Richard Dawkins, Brian Eno, Steven Pinker, and more. Featuring a foreword by New York Times columnist David Brooks and edited by John Brockman, This Will Make You Smarter presents some of the best wisdom from today’s leading thinkers—to make better thinkers out of the leaders of tomorrow.
Darrell Huff - How to Lie with Statistics
Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.
Daniel Goleman - Richard Boyatzis - Annie McKee - A természetes vezető
Daniel Goleman világsikerű könyve, az Érzelmi intelligencia örök időkre átalakította az "okosságról" alkotott felfogásunkat. Megtudtuk, hogy az érzelmi intelligencia (EI) - tehát az a képesség, amellyel önmagunkat és kapcsolatainkat uralni tudjuk - nagyobb részben járul hozzá életünk sikereihez, mint az eddig mindenhatónak tartott IQ. A Goleman által alkotott szakkifejezés, a könyv eredeti címe, a "primal leadership" magyarul nehezen visszaadható. Azért fordítottuk "természetes vezetés"-nek, mert a szerzők arról győzik meg az Olvasót, hogy az érzelmi intelligenciára építő vezetés a vezetés természetes módja. A szerzők kipróbált módszereket mutatnak be, amelyek segítségével a vezetők megtanulhatják - fokozatosan elsajátítani, fejleszteni és megőrizni érzelmi intelligencia-kompetenciáikat; - munkatársaik, illetve beosztottjaik lelkesítését és motiválását; - csoportjuk, illetve cégük, szervezetük egészében érvényesíteni a rezonáns vezetésmód jótékony hatását; - a rezonancia segítségével növelni a cég teljesítményét.