- New York Times Business Bestseller
- Wall Street Journal Business Bestseller
- Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
Robert Greene - Mastery
What did Charles Darwin, middling schoolboy and underachieving second son, do to become one of the earliest and greatest naturalists the world has known? What were the similar choices made by Mozart and by Caesar Rodriguez, the U.S. Air Force’s last ace fighter pilot? In Mastery, Robert Greene’s fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world’s masters. Temple Grandin, Martha Graham, Henry Ford, Buckminster Fuller—all have lessons to offer about how the love for doing one thing exceptionally well can lead to mastery. Yet the secret, Greene maintains, is already in our heads. Debunking long-held cultural myths, he demonstrates just how we, as humans, are hardwired for achievement and supremacy. Fans of Greene’s earlier work and Malcolm Gladwell’s Outliers will eagerly devour this canny and erudite explanation of just what it takes to be great.
Dan Ariely - The (Honest) Truth About Dishonesty
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
Cal Newport - Deep Work
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results. Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
David Epstein - Range
“Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink “So much crucial and revelatory information about performance, success, and education.” —Susan Cain, bestselling author of Quiet A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Marty Cagan - Inspired
Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry.
John C. Norcross - Changeology
Is there a scientific formula you can follow to change your life? Change is hard. But not if you know the 5-step formula that works whether you’re trying to stop smoking or start recycling. Dr. John C. Norcross, an internationally recognized expert, has studied how people make transformative, permanent changes in their lives. Over the past thirty years, he and his research team have helped thousands of people overcome dozens of behavioral ailments. Now his cutting-edge, scientific approach to personal improvement is being made available in this indispensable guide. Unlike 95 percent of self-help books, the Changeology plan has a documented track record of success. Whether you want to quit overeating or drinking, or end depression, debt, and relationship distress, Dr. Norcross gives you the tools you need to change what you want within 90 days. Changeology shows you: *¦ How to define your goals and get started in a new direction * How to pump up your motivation and prepare for self-change * How to prevent relapses into old patterns * How to master the skills that will help you sustain change * How to personalize your journey with Check Yourself assessments and an inter- active website, www.ChangeologyBook.com. Whatever your goal or resolution, you can use Changeology to achieve a life filled with greater health and happiness.
Amir Levine - Rachel S. F. Heller - Attached
We rely on science to tell us everything from what to eat to when and how long to exercise, but what about relationships? Is there a scientific explanation for why some people seem to navigate relationships effortlessly, while others struggle? According to psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller, the answer is a resounding "yes." In Attached, Levine and Heller reveal how an understanding of adult attachment-the most advanced relationship science in existence today-can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field of attachment posits that each of us behaves in relationships in one of three distinct ways: Anxious people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back Avoidant people equate intimacy with a loss of independence and constantly try to minimize closeness. Secure people feel comfortable with intimacy and are usually warm and loving. In this book Levine and Heller guide readers in determining what attachment style they and their mate (or potential mate) follow, offering a road map for building stronger, more fulfilling connections with the people they love.
James O. Prochaska - John C. Norcross - Carlo C. DiClemente - Changing for Good
How many times have you thought about starting a diet or quitting smoking without doing anything about it? Or lapsed back into bad habits after hitting a rough spot on the road to recovery? To uncover the secret to successful personal change, three acclaimed psychologists studied more than 1000 people who were able to positively and permanently alter their lives without psychotherapy. They discovered that change does not depend on luck or willpower. It is a process that can be successfully managed by anyone who understands how it works. Once you determine which stage of change you're in, you can: - create a climate where positive - change can occur - maintain motivation - turn setbacks into progress - make your new beneficial habits - a permanent part of your life. This groundbreaking book offers simple self-assessments, informative case histories, and concrete examples to help clarify each stage and process. Whether your goal is to start saving money, to stop drinking, or to end other self-defeating or addictive behaviors, this revolutionary program will help you implement positive personal change . . . for life. THE NATIONAL CANCER INSTITUTE HAS FOUND THIS PROGRAM MORE THAN TWICE AS EFFECTIVE AS STANDARD PROGRAMS IN HELPING SMOKERS QUIT FOR 18 MONTHS.
Eckhart Tolle - A New Earth
Eckhart Tolle's "A New Earth" will be a cornerstone for personal spirituality and self-improvement for years to come, leading readers to a new levels of consciousness and inner peace. Taking off from the introspective work "The Power of Now", which is a number one bestseller and has sold millions of copies worldwide, Tolle provides the spiritual framework for people to move beyond themselves in order to make this world a better, more spiritually evolved place to live. Shattering modern ideas of ego and entitlement, self and society, Tolle lifts the veil of fear that has hung over humanity during this new millennium, and shines an illuminating light that leads to happiness and health that every reader can follow.
Simone Milasas - Kerülj ki az adósságból örömmel
Simone Milasas 187 000 dollár adóssággal rendelkezett, amikor felismerte, hogy változtatnia kell. Az ebben a könyvben található eszközk segítségével két éven belül kikerült az adósságból. Simone szerint SENKINEK NEM KÉNE PÉNZÜGYI PROBLÉMÁKKAL KÜZDENIE. Készen állsz megváltoztatni a teljes pénzüfyi valóságodat? Milyen nézőpontod van a pénzzel kapcsolatban, amit ha megváltoztatnál, akkor az egy teljesen más valóságot teremtene számodra? Mi lenne, ha végtelen bevételi forrásokkal rendelkezhetnél? Mi lenne, ha úgy teremthetnél pénzt, ahogyan senki más? Ez a könyv segít abban, hogy hatalmas változást hozz létre, és arra invitál, hogy rengeteg pénzt teremts. Kerülj ki az adósságból örömmel egy teljesen más lehetőség kezdete Ha csupán átmeneti megoldást keresel a pénzügyi problémáidra, akkor ez nem az. Ha készen állsz megváltoztatni a teljes pénzügyi valóságodat, akkor vágjunk vele! Mi a legrosszabb dolog, ami történhet? Ugyanolyan marad az életed? Elkezdesz pénzt teremteni? A te választásod.
Geoff Colvin - Humans Are Underrated
From the bestselling author of Talent is Overrated, an extensive look at the essential human skills that can never be replaced by technology. In the economy of a few years from now, what will people do better than computers? Technology is rapidly invading fields that it once could not touch, driving cars better than humans do, predicting Supreme Court decisions better than legal experts, packing boxes, identifying faces, scurrying around hospitals delivering medications, all faster, more reliably, less expensively than people. In a world like that, how will we and our children achieve a rising standard of living? The real issue is what we humans are hardwired to do for and with one another, arising from our deepest, most essentially human abilities—empathy, social sensitivity, storytelling, humor, forming relationships, creativity. These are how we create value that all people hunger for, that is unique and not easily quantified. Individuals and companies are already discovering that these high-value abilities create tremendous competitive advantage—more devoted customers, stronger cultures, breakthrough ideas, more effective teams. They’re discovering also that while many of us regard these abilities as innate traits—“he’s a real people person,” “she’s naturally creative”—it turns out they can all be developed and are being developed in far-sighted organizations from software firms to the U.S. Army to the Cleveland Clinic. To a far greater degree than most of us ever imagined, we already have what it takes.
Roger Dooley - Friction
Boost profits and growth by reducing "friction" in every customer interaction Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today's high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure. This groundbreaking guide makes the case that every business-and that includes yours!-can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.
Steven C. Hayes - Spencer Smith - Get Out of Your Mind and Into Your Life
Get ready to take a different perspective on your problems and your life—and the way you live it. Acceptance and commitment therapy (ACT) is a new, scientifically based psychotherapy that takes a fresh look at why we suffer and even what it means to be mentally healthy. What if pain were a normal, unavoidable part of the human condition, but avoiding or trying to control painful experience were the cause of suffering and long-term problems that can devastate your quality of life? The ACT process hinges on this distinction between pain and suffering. As you work through this book, you’ll learn to let go of your struggle against pain, assess your values, and then commit to acting in ways that further those values. ACT is not about fighting your pain; it’s about developing a willingness to embrace every experience life has to offer. It’s not about resisting your emotions; it’s about feeling them completely and yet not turning your choices over to them. ACT offers you a path out of suffering by helping you choose to live your life based on what matters to you most. If you’re struggling with anxiety, depression, or problem anger, this book can help—clinical trials suggest that ACT is very effective for a whole range of psychological problems. But this is more than a self-help book for a specific complaint—it is a revolutionary approach to living a richer and more rewarding life. Learn why the very nature of human language can cause suffering Escape the trap of avoidance Foster willingness to accept painful experience Practice mindfulness skills to achieve presence in the moment Discover the things you really value most Commit to living a vital, meaningful life This book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit — an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties. Used alone or in conjunction with therapy, our books offer powerful tools readers can use to jump-start changes in their lives.
Sharon Salzberg - Real Love
You are a person worthy of love. You don’t have to do anything to deserve all the love in the world. Real Love is a creative tool kit of mindfulness exercises and meditation techniques that help you to truly engage with your present experience and create deeper love relationships with yourself, your partner, friends and family, and with life itself. Sharon Salzberg, a leading expert in Lovingkindness[GR1] meditation, encourages us to strip away layers of negative habits and obstacles, helping us to experience authentic love based on direct experience, rather than preconceptions. Across three sections, Sharon explains how to dispel cultural and emotional habits, and direct focused care and attention to recapture the essence of what it is to love and be loved. With positive reflections and practices, Sharon teaches us how to shift the responsibilities of the love that we give and receive to rekindle the powerful healing force of true connection. By challenging myths perpetuated by popular culture, we can undo the limited definitions that reduce love to simply romance or passion, and give the heart a much needed tune-up to connect ourselves to the truest experience of love in our daily lives.
Olivia Telford - The Art of Minimalism
Have you ever felt overwhelmed, suffocated, and stressed out by the amount of clutter in your life? Are you ready to break free from the confines of having too much “stuff” but not sure where to start? The truth is… you probably have too many things taking up unnecessary space in your life. But what you might not know is that those things are weighing you down in more ways than one... Think about it: all the dirty dishes piling up in the kitchen, those “just in case” items you keep in the garage, or Christmas presents you stuck in the back of your closet (which you knew you’d never use) aren’t just taking up physical space -- they’re stealing your mental space, too. Sure, you might be able to ignore all the clutter for a short while, but it’s only a matter of time before the messiness causes unwarranted stress, embarrassment, and anxiety. However, it doesn’t have to be this way… clearing out the clutter to make space for more money, time, creativity, and relaxation is easier than you think. How to Change Your Life with Minimalism Contrary to what many believe, decluttering and tidying up your home isn’t just about shuffling things around or throwing away items. It’s about consciously organizing your life to make room for prosperity, abundance, and happiness. In The Art of Minimalism you will discover: The best way to utilize minimalism to be more productive and add hours to your day How to effectively use the “Pomodoro Method” to simplify your minimizing process The one thing you should do in the morning to create a “declutter domino” effect (hint: most people forget about this!) A fool-proof 30-day challenge to effectively organize your space Tips for spotting a “messy” relationship (and what to do about it) Why a “cluttered brain” equals a cluttered home and how to clear the mental mayhem How to use a simple, yet powerful organizational trick (this helped one mom build a multimillion dollar business) Imagine… in just a few months from now, you could have a transformed space that’s stress-free, relaxed, and serene. Every time someone visits your home, they’ll continue to ask how you keep things so organized! Even if you have hoards of unnecessary things piling up like mountains, Olivia Telford shows you the little-known ways to declutter your life top to bottom. With easy-to-follow steps and a simple approach to minimalism, you too can experience the joyful and carefree life which comes along with tidying up. As a bonus for those who download the book today, you’ll receive a FREE gift to help you master your concentration and eliminate any distractions. So what are you waiting for? Are you ready to transform your physical and mental spaces into clutter-free paradise
Jeff Walker - Launch (angol)
Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all-but-eliminated your competition? And you could do all that no matter how humble your business or budget?
Joseph Turow - The Aisles Have Eyes
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
Richard Wiseman - 59 Seconds
In "59 Seconds", psychologist Professor Richard Wiseman presents a fresh approach to change that helps people achieve their aims and ambitions in minutes, not months. From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot. This title helps to: discover why even thinking about going to the gym can help you keep in shape; learn how pot plants make you more creative; and, find out why putting a pencil between your teeth instantly makes you happier. 'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' - Simon Singh, author of "Fermat's Last Theorem". 'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' - Derren Brown. About the Author Richard Wiseman is Britain's only professor for the Public Understanding of Psychology and is the author of the bestselling Quirkology. He is the psychologist most frequently quoted by the British media.
Ismeretlen szerző - Start Up Guide
Az „Üzleti tanácsok fejlődő vállalkozások részére” könyvet azért készítettük, hogy elérhető és érthető, gyakorlati hasznot nyújtó vállalkozásfejlesztési tartalmat biztosítson számodra. A könyvhöz mellékelünk egy finanszírozási térképet is, ami az össze hazai kedvezményes finanszírozási lehetőség – így hitelek és EU támogatások, pályázatok, kockázati tőke és hitelgarancia termékek – részletes feltételeit leírva segíti tájékozódásodat és választásodat. Könyvünk – a letölthető változat mellett – nyomtatásban is megjelenik.
Judith Bowman - Don't Take the Last Donut
_Don’t Take the Last Donut_ gives you the tools you need to be confident and letter-perfect in any business setting—from pitch to presentation, from networking to contract negotiations, and everything in between. With this book, you will easily master the art of small talk, the protocol of the perfect business introduction, and the many nuances of the business lunch. You’ll learn: The protocol of the proper business introduction…even if you have forgotten someone's name. The art of creating a positive first impression. How to manage an awkward moment. The vast differences in rules of etiquette around the world. Plus, new for the paperback edition: a new appendix, showing readers how to exceed expectations in the workplace and go from “fine” to “fabulous.” In this age of economic uncertainty, every edge counts.