Dollars ​and Sense How ​We Misthink Money and How to Spend Smarter

Jack D. Schwager - Market ​Wizards
The ​world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi—Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In Market Wizards Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right. Features interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more Tells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day! "Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head." --Martin W. Zweig, Ph.D., Editor, The Zweig Forecast

Darrell Huff - How ​to Lie with Statistics
Darrell ​Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

Robert Greene - Mastery
What ​did Charles Darwin, middling schoolboy and underachieving second son, do to become one of the earliest and greatest naturalists the world has known? What were the similar choices made by Mozart and by Caesar Rodriguez, the U.S. Air Force’s last ace fighter pilot? In Mastery, Robert Greene’s fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world’s masters. Temple Grandin, Martha Graham, Henry Ford, Buckminster Fuller—all have lessons to offer about how the love for doing one thing exceptionally well can lead to mastery. Yet the secret, Greene maintains, is already in our heads. Debunking long-held cultural myths, he demonstrates just how we, as humans, are hardwired for achievement and supremacy. Fans of Greene’s earlier work and Malcolm Gladwell’s Outliers will eagerly devour this canny and erudite explanation of just what it takes to be great.

Robert Ragliarini - The ​Six-Day Financial Makeover
In ​six short days you can and will experience a total financial transformation! There are truckloads of investing and personal finance books available. What makes this one different? You'll learn how to develop a compelling financial vision for your life, quickly put your savings on autopilot, maximize your success by investing with a purpose, survive when disasters strike, and protect your loved ones in a way that's simple, effective, and fun. This isn't just another personal finance book--one that rehashes the same tired financial rules of thumb and glib investment advice. Financial Motivator Robert Pagliarini provides specific guidance that cuts through the financial fog--complex jargon and wishy-washy advice--that makes it hard for people to understand and implement positive financial changes in their lives. More than a book, The Six-Day Financial Makeover will not only show you exactly what you need to do to radically improve your finances, but it will also help you easily implement the advice . . . in just six days!

Daniel Kahneman - Thinking, ​Fast and Slow
Daniel ​Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book. In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

Barry Schwartz - The ​Paradox of Choice
Like ​Thoreau and the band Devo, psychology professor Schwartz provides ample evidence that we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist. The conclusions Schwartz draws will be familiar to anyone who has flipped through 900 eerily similar channels of cable television only to find that nothing good is on. Whether choosing a health-care plan, choosing a college class or even buying a pair of jeans, Schwartz, drawing extensively on his own work in the social sciences, shows that a bewildering array of choices floods our exhausted brains, ultimately restricting instead of freeing us. We normally assume in America that more options ("easy fit" or "relaxed fit"?) will make us happier, but Schwartz shows the opposite is true, arguing that having all these choices actually goes so far as to erode our psychological well-being. Part research summary, part introductory social sciences tutorial, part self-help guide, this book offers concrete steps on how to reduce stress in decision making. Some will find Schwartz's conclusions too obvious, and others may disagree with his points or find them too repetitive, but to the average lay reader, Schwartz's accessible style and helpful tone is likely to aid the quietly desperate.

A. K. Pradeep - The ​Buying Brain
New ​discoveries in neuroscience are revolutionizing twenty-first-century life, and marketing is no exception. These insights into the human brain promise to reshape the way companies, brands, and products get noticed, get liked, and get bought. So how do you put these groundbreaking findings into practice at your company and gain the advantage over your competitors? The Buying Brain gives you a one-stop playbook for understanding and applying the latest research using findings from sophisticated neuromarketing techniques. Covering everything from product development to packaging to point-of-sale marketing, this is the only guide you need to access today's newest business frontier: the human brain. Incorporating data derived from electro-encephalographic (EEG) brainwave studies, eye tracking, and cutting-edge, proprietary findings, The Buying Brain enables you to: - Understand and employ neuromarketing techniques, terms, and technologies to build your brand and your business - Reach consumers' minds at the preconscious, precognitive level, where responses are unbiased and unfiltered - Engage the unique aspects of male and female brains - Effectively advertise and promote products at all points in the consumer journey - And much more Neuroscience is taking marketing to a new level, pointing to a future where companies that properly neuromarket will reach and serve their customers more effectively than companies that don't. Bring your marketing strategy and practice into the age of neuroscience with The Buying Brain, and start putting this powerful body of knowledge to work for you today.

Dale Carnegie - How ​to Win Friends and Influence People
How ​to Win Friends and Influence People is one of the first bestselling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold 15 million copies world-wide.

Timothy Ferriss - Tools ​of Titans
The ​latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek. From the author: “For the last two years, I’ve interviewed nearly two hundred world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads. “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met. “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested. “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Richard H. Thaler - Misbehaving
Get ​ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Irvin D. Yalom - When ​Nietzsche Wept
From ​the bestselling author of _Love's Executioner_ comes a riveting blend of fact and fiction, a drama of love, fate, and will, played out against the intellectual ferment of nineteenth century Vienna on the eve of the birth of psychoanalysis. Friedrich Nietzsche, Europe's greatest philosopher... Josef Breuer, one of the founding fathers of psychoanalysis... a secret pact... a young medical intern named Sigmund Freud: these are the elements that combine to create the unforgettable saga of an imagined relationship between an extraordinary patient and a gifted healer. As this compelling novel opens, the unattainable Lou Salome begs Breuer to help treat Nietzsche's suicidal despair using his experimental “talking cure.” As the eminent physician reluctantly accepts the task, he makes a powerful discovery. Only through facing up to his own inner demons can he begin to help his patient. In this compelling novel, two brilliant and enigmatic men plumb the depths of their own romantic obsessions and discover the redemptive power of friendship.

Daniel Keyes - Flowers ​for Algernon
Charlie ​Gordon, IQ 68, is a floor sweeper, and the gentle butt of everyone's jokes, until an experiment in the enhancement of human intelligence turns him into a genius. But then Algernon, the mouse whose triumphal experimental tranformation preceded his, fades and dies, and Charlie has to face the possibility that his salvation was only temporary.

Oliver Sacks - Seeing ​Voices
With ​Seeing Voices, Dr. Sacks launches on a journey into the world of the deaf, which he explores with the same passion and insight that have illuminated other human conditions for his readers everywhere. Seeing Voices begins with the history of deaf people in the United States, the often outrageous ways in which they have been seen and treated in the past, and their continuing struggle for acceptance in a hearing world. And it examines the amazing and beautiful visual language of the deaf–Sign–which has only in the past decade been recognized fully as a language–linguistically complete, rich, and as expressive as any spoken language. The existence of this unique alternative mode of language, writes Dr. Sacks, has wide-ranging implications for those in the hearing world as well, for it “shows us that much of what is distinctly human in us–our capacities for language, for thought, for communication, and culture–do not develop automatically in us, are not just biological functions, but are, equally, social and historical in origin; that they are a gift–the most wonderful of gifts–from one generation to another….The existence of a visual language, Sign, and of the striking enhancements of perception and visual intelligence that go with its acquisition, shows us that the brain is rich in potentials we would scarcely have guessed of, shows us the almost unlimited resource of the human organism when it is faced with the new and must adapt.” Sign is not only a language but the very medium of deaf culture. It stands at the center of the extraordinary social and political movement for deaf rights, which gained international attention with the uprising of deaf students at Gallaudet University in March 1988. In Part III of Seeing Voices, Dr. Sacks gives an eyewitness account of the revolt, and the students who organized it, and considers its impact on a new generation of deaf children. Seeing Voices is a fascinating voyage into a strange and wonderful land, and along the way Oliver Sacks ponders the nature of talking and teaching, child development, the development and functioning of the nervous system, the formation of communities, worlds, and cultures, and the interface of language, biology, and culture.

Thomas Metzinger - The ​Ego Tunnel
Consciousness, ​mind, brain, self: the relations among these four entities are explored by German cognitive scientist and theoretical philosopher Metzinger, who argues that, in fact, there is no such thing as a self. In prose accessible mainly to those schooled in philosophy and science, Metzinger defines the ego as the phenomenal self, which knows the world experientially as it subjectively appear[s] to you. But neuroscientific experiments have demonstrated, among other things, that the unitary sense of self is a subjective representation: for instance, one can be fooled into feeling sensations in a detached artificial arm. So the author argues that the ego is a tunnel that bores into reality and limits what you can see, hear, smell and feel. Metzinger tests his theory by ranging over events of the consciousness such as out-of-body experiences, lucid dreaming and free will, and he concludes by probing ethical actions and what a good state of consciousness would look like. Most readers will have difficulty penetrating Metzinger's ideas, and those who do will find little that is genuinely new.

Philip Zimbardo - The ​Lucifer Effect
What ​makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Renowned social psychologist Philip Zimbardo has the answers, and in The Lucifer Effect he explains how–and the myriad reasons why–we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can work in concert to make monsters out of decent men and women. Zimbardo is perhaps best known as the creator of the Stanford Prison Experiment. Here, for the first time and in detail, he tells the full story of this landmark study, in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”–the idea that the social setting and the system contaminate the individual, rather than the other way around. This is a book that dares to hold a mirror up to mankind, showing us that we might not be who we think we are. While forcing us to reexamine what we are capable of doing when caught up in the crucible of behavioral dynamics, though, Zimbardo also offers hope. We are capable of resisting evil, he argues, and can even teach ourselves to act heroically. Like Hannah Arendt’s Eichmann in Jerusalem and Steven Pinker’s The Blank Slate, The Lucifer Effect is a shocking, engrossing study that will change the way we view human behavior.

Daniel Keyes - The ​Minds of Billy Milligan
Nominated ​by The Mystery Writers of America for the "Edgar Award" in the Best True Crime Category. Billy Milligan can be anyone he wants to be... except himself. Out of control of his own actions, Billy Milligan was a man tormented by twenty-four distinct personalities battling for supremacy over his body -- a battle that culminated when he awoke in jail, arrested for the kidnap and rape of three women. In a landmark trial, Billy was acquitted of his crimes by reason of insanity caused by multiple personality --the first such decision in history-- bringing to public light the most remarkable and harrowing case of multiple personality ever recorded. Twenty-four people live inside Billy Milligan. Philip, a petty criminal; Kevin, who dealt drugs and masterminded a drugstore robbery; April whose only ambition was to kill Billy's stepfather; Adalana, the shy, lonely, affection-starved lesbian who "used" Billy's body in the rapes that led to his arrest; David, the eight-year-old "keeper of pain"; Arthur, the Englishman; Ragen, the "keeper of Rage" who possessed incredible strength; Allen, the con man; Tommy, the escape-artist, and all of the others, including men, women, several children, both boys and girls, and the Teacher, the only one who can put them all together. Each of these "people" play a distinct role in this often shocking true story.

Karen Rose - You ​Can't Hide
YOU ​DON'T KNOW WHO I AM. YOU CAN'T STOP WHAT I'M DOING. YOU CAN'T HIDE. Terror has forever changed the life of psychiatrist Tess Ciccotelli. Someone is tormenting her patients, pushing them to commit suicide, and setting her up to take the blame. But Tess can't break her oath to protect her patients' privacy at all costs. Even when detective Aidan Reagan demands a list of everyone she's treating. Even when the mounting danger threatens Tess herself. Aidan doesn't like anyone who stalls his cases. Still, he can't help but admire Tess's fierce loyalty to her patients, especially when it becomes clear that a nameless, faceless enemy is set on destroying her career, her family, and finally, Tess herself. As Aidan's heart softens, the killer's will hardens, and one thing becomes clear--the noose is tightening around Tess's neck.

Marina Adshade - Dollars ​and Sex
There's ​a marketplace for sex and love, and you're in it. In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love and libido. As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humor. The end result is a fascinating look at just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives. Ultimately she shows that every option, every decision, and every outcome in matters of sex and love is better understood through economic.

Cacilda Jethá - Christopher Ryan - Sex ​at Dawn
Since ​Darwin's day, we've been told that sexual monogamy comes naturally to our species. Mainstream science--as well as religious and cultural institutions--has maintained that men and women evolved in families in which a man's possessions and protection were exchanged for a woman's fertility and fidelity. But this narrative is collapsing. Fewer and fewer couples are getting married, and divorce rates keep climbing as adultery and flagging libido drag down even seemingly solid marriages. How can reality be reconciled with the accepted narrative? It can't be, according to renegade thinkers Christopher Ryan and Cacilda Jethá. While debunking almost everything we "know" about sex, they offer a bold alternative explanation in this provocative and brilliant book. Ryan and Jethá's central contention is that human beings evolved in egalitarian groups that shared food, child care, and, often, sexual partners. Weaving together convergent, frequently overlooked evidence from anthropology, archaeology, primatology, anatomy, and psychosexuality, the authors show how far from human nature monogamy really is. Human beings everywhere and in every era have confronted the same familiar, intimate situations in surprisingly different ways. The authors expose the ancient roots of human sexuality while pointing toward a more optimistic future illuminated by our innate capacities for love, cooperation, and generosity. With intelligence, humor, and wonder, Ryan and Jethá show how our promiscuous past haunts our struggles over monogamy, sexual orientation, and family dynamics. They explore why long-term fidelity can be so difficult for so many; why sexual passion tends to fade even as love deepens; why many middle-aged men risk everything for transient affairs with younger women; why homosexuality persists in the face of standard evolutionary logic; and what the human body reveals about the prehistoric origins of modern sexuality. In the tradition of the best historical and scientific writing, Sex at Dawn unapologetically upends unwarranted assumptions and unfounded conclusions while offering a revolutionary understanding of why we live and love as we do.

Julian Baggini - The ​Ego Trick
A ​riveting and profound exploration of what the 'self' actually is, by Britain's best-loved popular philosopher. Are you still the person who lived 15, 10 or five years ago? 15, 10 or five minutes ago? Can you plan for your retirement if the you of 30 years hence is in some sense a different person? What and who is the real you? Does it remain constant over time and place, or is it something much more fragmented and fluid? Is it known to you, or are you as much a mystery to yourself as others are to you?With his usual wit,infectious curiosity and bracing scepticism, Julian Baggini sets out to answer these fundamental and unsettling questions.His fascinating quest draws on the history of philosophy, but also anthropology, sociology, psychology and neurology;he talks to theologians, priests, allegedly reincarnated Lamas , and delves into real-life cases of lost memory, personality disorders and personal transformation; and, candidly and engagingly, he describes his own experiences.After reading The Ego Trick, you will never see yourself in the same way again.