It’s Not How Good You Are… is a concise guide to making the most of yourself – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible.
After decades at the top of the world’s most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it’s often better to be wrong than to be right.
He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren’t all questions easy when you know the answers?
Whether you are a school-leaver, self-employed or a managing director, this book is invaluable for everyone who aspires succeed.
Paul Arden - Whatever You Think, Think the Opposite
The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. 'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
Allene Tuck - Oxford Dictionary of Business English
Contains vocabulary from the main areas of business, including: accounting, banking, computing, finance, import and export, international trade, law, management, sales, shipping and the stock exchange. This dictionary is useful for learners who need to understand, speak, read and write English for business. It also includes a CD-ROM.
Garry Kranz - Communicating Effectively
In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, shows you how. Learn to: Build relationships through effective communication Get more done via e-mail Draft pitch perfect letters, memos, and reports Conduct productive conference calls Deliver hard-hitting presentations The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead.
Graham Tullis - Tonya Trappe - New Insights into Business Student's book
The New Insights into Business Students’ Book has 15 units, four Review units and includes a Grammar Reference, word list and tapescripts at the back. Authentic texts and listening material offer a fascinating insight into real-life companies and business situations. Develop professional skills such as negotiating and giving presentations through interactive and engaging Business Skills Focus sections. Vocabulary Development sections, including American English business vocabulary.
Jack D. Schwager - Market Wizards
The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi—Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In Market Wizards Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right. Features interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more Tells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day! "Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head." --Martin W. Zweig, Ph.D., Editor, The Zweig Forecast
Ashlee Vance - Elon Musk: Inventing the Future
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs, Elon Musk—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers” Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy. Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
Guy Kawasaki - The Art of the Start
Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Robert Tilley - Üzleti levelezés
Az angol a gazdaság nemzetközi nyelve. A piac erőteljes globalizációjának következtében a jó angoltudás egyre fontosabb a szakmai siker eléréséhez. Aki külföldi üzleti partnerekkel folytat telefonos beszélgetéseket, annak helyesen és szakszerűen kell kifejeznie magát, ebben segít a Fit for Business English Üzleti levelezés című kötete. A könyv bemutatja, hogyan fogalmazzunk meg helyesen üzleti leveleket, kérelmeket, ajánlattételeket, válaszleveleket, felszólításokat, reklamációkat vagy akár pályázatokat angol nyelven. A párbeszédek a gyakorlati élet példáira épülnek, és az angol mellett magyar fordításban is olvashatók. Tudásunkat különböző gyakorlatokkal, ill. tesztekkel fejleszthetjük és ellenőrizhetjük. E könyv mindenki számára nélkülözhetetlen, aki az üzleti életben megfelelő szinten akar angolul beszélni, és a szakmájában előre kíván lépni.
Richard L. Brandt - One Click
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Sophia Amoruso - #Girlboss (angol)
“A #GIRLBOSS is in charge of her own life. She gets what she wants because she works for it.” The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d taken for the health insurance. It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees. Sophia’s never been a typical CEO, or a typical anything, and she’s written #GIRLBOSS for outsiders (and insiders) seeking a unique path to success, even when that path is winding as all hell and lined with naysayers. #GIRLBOSS includes Sophia’s story, yet is infinitely bigger than Sophia. It’s deeply personal yet universal. Filled with brazen wake-up calls (“You are not a special snowflake”), cunning and frank observations (“Failure is your invention”), and behind-the-scenes stories from Nasty Gal’s meteoric rise, #GIRLBOSS covers a lot of ground. It proves that being successful isn’t about how popular you were in high school or where you went to college (if you went to college). Rather, success is about trusting your instincts and following your gut, knowing which rules to follow and which to break. A #GIRLBOSS takes her life seriously without taking herself too seriously. She takes chances and takes responsibility on her own terms. . She knows when to throw punches and when to roll with them. When to button up and when to let her freak flag fly. As Sophia writes, “I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let The Man get to you. OK? Cool. Then let’s do this.”
Humphrey B. Neill - Tape Reading & Market Tactics
"New conditions will arise. A new trading public will be born. However, the old cycle of rallies and reactions will roll on." Although originally published in 1931, this classic work remains the benchmark in tape reading and price and volume analysis in speculation. Historically one of the best selling titles on this topic, Tape Reading is a testament to the real genius of Neill and his grasp of human nature. A true pioneer in contrarian thinking, Neill is steadfast in his advice to break away from the unknowing and invariably unsuccessful public: "Beware of the crowd. When everyone thinks alike, watch out. They're probably wrong." Neill's philosophy pushes the reader to study hard and pay his or her dues. He insists that the successful trader is an educated entrepreneur-one who can make reasoned decisions based on the movements of price and volume. For Neill, only proper and continuous study equals success. In today's technologically complex trading environment, Neill's simple advice still rings true: "Mechanical forecasting will never take the place of intelligent judgment." Neill made a statement to his generation and to all that have followed: don't follow the crowd, learn the tape.
Maeve Binchy - Scarlet Feather
Cathy Scarlet and Tom Feather have decided to create the best catering company in Dublin. They’ve found the perfect premises, they’ve got heaps of talent, and they even have a few contacts – but not everyone seems as please by the idea of "Scarlet Feather" as they are. Tom’s parents are disappointed that he has turned his back on the family building business. Cathy’s mother-in-law, Hannah, already disapproving of her son Neil’s choice of wife, thinks that Cathy should stay at home to look after her husband. Neil himself, a high-flying civil rights lawyer, becomes ever more distant, burying himself in his work. And Tom’s relationship with his beautiful, ambitious girlfriend Marcella becomes fraught as she struggles to realise her dream of becoming a model...
Patricia Monaghan - The Office Oracle
A strategy manual in the tradition of Machiavelli, Sun Tzu's The Art of War, and Tom Peters' In Pursuit of Excellence, The Office Oracle presents the lessons you need to cash in on the power of change at work. All it takes is four coins (what could be more appropriate for business?) and this book. Consult the oracle first thing each business day for advice on what to look for in your affairs. Consult it before important conferences and business meetings. Learn when you should smile and when to attack, when to take advantage of career opportunities, how to make money in the gray areas, and 197 other shrewd strategies for success. Author Patricia Monaghan has worked in government, business, and the non-profit sector, including eight years in management. She is a member of the interdisciplinary faculty of DePaul University in Chicago. It is her extensive experience and intuition that make this book, like the I Ching, excellent reading at any time.
Mark Yarnell - Your First Year in Network Marketing
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Stephen Witt - How Music Got Free
What happens when an entire generation commits the same crime? How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet. Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives. An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.
Grant Cardone - The 10X Rule
Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
Barbara McAfee - Full voice
Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential.Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator. Barbara McAfee identifies five distinct vocal tones or qualities—earth, fire, water, metal, and air—and explains how to cultivate each voice. You’ll also discover how to use your voice to convey authority, passion, compassion, and other essential leadership qualities—and how to choose the right voice to ensure your message and meaning are understood. With online practice videos and real-life stories to reinforce the message, you’ll experience an authentic shift in the impact your voice has on your colleagues, friends, and family.McAfee’s approach offers much more than a minor cosmetic improvement. It enables you to use your voice to support your intentions and aspirations, express who you truly are, and bring your gifts to the world. As you become more aware of your own voice, you also become a better listener, more attuned to what people are saying underneath their words. You learn to transform the ordinary act of everyday speech—the presentations you give, the meetingsyou lead, the stories you read your children at bedtime, even your casual con- versations with friends—into works of art. You’ll discover how opening your full voice opens you to untapped potential, power, and aliveness as well.
John Harvey-Jones - Persuasion
Ever wondered what it’s like to get people to do whatever you want, whenever you want? We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion? No, it’s the art of persuasion and you can learn it too. We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be. Persuasion is key to personal and managerial success. Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity. Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion – the ultimate way to achieve success in work and life. "This book should be on every individuals bookshelf!" Sir John Harvey Jones A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended. Jilly Cooper An indispensable handbook for all of us who need to get other people to do what we want. Sir Antony Jay, co-creator and writer of BBC's Yes Minister
David Cotton - David Falvey - Simon Kent - Market Leader 3rd Edition Pre-Intermediate Course Book
Ehhez a könyvhöz nincs fülszöveg, de ettől függetlenül még rukkolható/happolható.