“A truly easy, unique, and enjoyable read! Rob has done it once again to teach us in the funniest way possible how not to make the most common trading mistakes. If you are tired of reading how-to books, this is perfect for you. I highly recommend this book to all traders. Everyone will learn something about themselves by reading this book.” -Kathy Lien, author, Day Trading the Currency Market, and Chief Strategist, www.dailyfx.com “Adventures of a Currency Trader is a must read for anyone who has ever traded or is thinking about trading in the Forex markets. Rob Booker has a unique way of taking years of market knowledge and transforming it into an educational and entertaining experience. It has quickly become a cult classic in my trading library!” -H. Jack Bouroudjian, Principal, Brewer Investment Group “Brilliant! Rob’s humor and humanity shine through in this parable about trading and life. Filled with wisdom and wit, it’s an exhilarating rollercoaster ride through the peaks and valleys of the learning curve, with many valuable lessons learned along the way.” -Ed Ponsi, President, FXEducator.com “Rob’s fable of everyman ‘Harry Banes’ is destined to become a trading classic. This is both the missing piece and the foundation that comes before the strategies and methodologies. The search for the Holy Grail begins and ends in the heart and mind. The journey is authentic and real and if you’re willing to take it with Rob, you will be rewarded in the end. Seldom has psychology and wisdom been so entertaining!” -Raghee Horner, trader and author of Forex Trading for Maximum Profit and Days of Forex Trading “In a series of insightful and entertaining vignettes, Rob Booker teaches both the novice and the experienced trader some hard won truths about the currency market. It’s a must read book written by a guy who survived the trenches and went on to prosper in the biggest and most competitive financial market in the world.” -Boris Schlossberg, Senior Currency Strategist, Forex Capital Markets LLC, and author of Technical Analysis of the Currency Market
Vicki Robin - Joe Dominguez - Monique Tilford - Your Money or Your Life
"The seminal guide to the new morality of personal money management" (Los Angeles Times (on the first edition)) In an age of great economic uncertainty when everyone is concerned about money and how they spend what they have, this new edition of the bestselling Your Money or Your Life is an essential read. With updated resources, an easy-to-use index, and anecdotes and examples particularly relevant today - it tells you how to: - get out of debt and develop savings - reorder material priorities and live well for less - resolve inner conflicts between values and lifestyle - save the planet while saving money and much more. In Your Money or Your Life, Vicki Robin shows readers how to gain control of their money and finally begin to make a life, rather than just make a living.
Roger Lowenstein - When Genius Failed
John Meriwether, a famously successful Wall Street trader, spent the 1980s as a partner at Salomon Brothers, establishing the best--and the brainiest--bond arbitrage group in the world. A mysterious and shy midwesterner, he knitted together a group of Ph.D.-certified arbitrageurs who rewarded him with filial devotion and fabulous profits. Then, in 1991, in the wake of a scandal involving one of his traders, Meriwether abruptly resigned. For two years, his fiercely loyal team--convinced that the chief had been unfairly victimized--plotted their boss's return. Then, in 1993, Meriwether made a historic offer. He gathered together his former disciples and a handful of supereconomists from academia and proposed that they become partners in a new hedge fund different from any Wall Street had ever seen. And so Long-Term Capital Management was born. In a decade that had seen the longest and most rewarding bull market in history, hedge funds were the ne plus ultra of investments: discreet, private clubs limited to those rich enough to pony up millions. They promised that the investors' money would be placed in a variety of trades simultaneously--a "hedging" strategy designed to minimize the possibility of loss. At Long-Term, Meriwether & Co. truly believed that their finely tuned computer models had tamed the genie of risk, and would allow them to bet on the future with near mathematical certainty. And thanks to their cast--which included a pair of future Nobel Prize winners--investors believed them. From the moment Long-Term opened their offices in posh Greenwich, Connecticut, miles from the pandemonium of Wall Street, it was clear that this would be a hedge fund apart from all others. Though they viewed the big Wall Street investment banks with disdain, so great was Long-Term's aura that these very banks lined up to provide the firm with financing, and on the very sweetest of terms. So self-certain were Long-Term's traders that they borrowed with little concern about the leverage. At first, Long-Term's models stayed on script, and this new gold standard in hedge funds boasted such incredible returns that private investors and even central banks clamored to invest more money. It seemed the geniuses in Greenwich couldn't lose. Four years later, when a default in Russia set off a global storm that Long-Term's models hadn't anticipated, its supposedly safe portfolios imploded. In five weeks, the professors went from mega-rich geniuses to discredited failures. With the firm about to go under, its staggering $100 billion balance sheet threatened to drag down markets around the world. At the eleventh hour, fearing that the financial system of the world was in peril, the Federal Reserve Bank hastily summoned Wall Street's leading banks to underwrite a bailout. Roger Lowenstein, the bestselling author of Buffett, captures Long-Term's roller-coaster ride in gripping detail. Drawing on confidential internal memos and interviews with dozens of key players, Lowenstein crafts a story that reads like a first-rate thriller from beginning to end. He explains not just how the fund made and lost its money, but what it was about the personalities of Long-Term's partners, the arrogance of their mathematical certainties, and the late-nineties culture of Wall Street that made it all possible.
Regina Leeds - One Year to an Organized Financial Life
One Year to an Organized Financial Life offers a simple week-by-week, month-by-month plan to manage your money effectively and live more calmly and richly on less. In this unique guide, you will find everything you need to bring clarity, simplicity, and order to your finances, helping you feel secure for the future no matter what life throws at you (or your bank account).
Brian Sher - What Rich People Know & Desperately Want to Keep Secret
How You Can Strike It Rich in Life and Business Finally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line. In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best ideas and secrets to help you discover the basic but powerful principles necessary to attain personal and financial success. "A must-read. Packed with common sense and sound strategies, this book shows how you can succeed and get a taste of the good life." — James W. Robinson, senior adviser, U.S. Chamber of Commerce, and author of the bestselling The Excel Phenomenon, Empire of Freedom, and The New Professionals "A good primer for the self-directed, self-motivated, and self-employed. This is the new bible for the self-made millionaire. Follow it well and reap the rewards." — Edmund J. Pankau, CEO of Pankau Consulting
Emma Sargent - Tim Fearon - How to talk to anyone in every situation
There aren't many people who really embrace the idea of entering a room full of strangers and being expected to make conversation. Likewise most people shy away from small talk situations with people they have little or nothing in common with. But there are some people seem to do it so well. We've all watched them enviously as they walk into a room of strangers, take command and move seamlessly and effortlessly from group to group, dazzling with their confidence and charm, and entertaining with their witty repartee and interesting anecdotes. We on the other hand, hover on the sidelines trying desperately not to draw attention to ourselves. How You Can Talk to Anyone will show you exactly how these people do it, so you you can do it too. Whether you're very shy or you just don't really enjoy small talk situations, this book will deliver all the techniques, tips and know-how you'll need to talk to anyone about anything, at any time and in any situation. Whether networking in business, finding the love of your life, joining a new club, or being stuck on a train with a colleague, the ability to talk and interact confidently is vital. How You Can Talk to Anyone will show you how to banish your fears, take control of your nerves and make sure that, not only can you cope with any social situation you find yourself in, but that you will shine, be liked and leave having made a lasting impression.
Ismeretlen szerző - Bank- és tőzsdei szakkifejezések öt nyelven
A pénzügyi intézmények és a nemzetközi pénzügyekkel foglalkozók számára adta ki a SALDO Pénzügyi Szervező és Tanácsadó Vállalat ezt a kiadványt, amely az egyes kifejezések német/francia/olasz/angol megfelelője, illetve magyar fordítása mellett magyar nyelven magyarázatot is tartalmaz.
Jacob Lund Fisker - Early Retirement Extreme
Early Retirement Extreme provides a robust strategy that makes it possible to stop working for money in just a short number of years. It provides a paradigm shift in economic perspective from consuming to producing. Your value to society is not how much you earn or how much you buy. It is what you create and produce for yourself and for others. It is what you leave, not what you take. Consumers are often locked into expensive options, but producers have the flexibility to create appropriate solutions at a quarter of the cost. The resulting savings (the difference between income and expenses) is one's monetary contribution to society. When savings are put to work through investments, society will pay dividends which cover the remaining expenses resulting in financial independence. The strategy can also be used to pay off debt, travel the world, volunteer, go back to school, or work on otherwise nonprofitable endeavors without worrying about the next paycheck. It offers a compelling alternative to the default choice of graduating high school, getting a college degree, buying a car, getting married, buying a house, filling it with furniture, clothes, TVs, washing machines, lawn mowers, and electric egg boilers, and then spending the next 40 years working 9-5 to pay it all off.
Niall Ferguson - The Cash Nexus
Modern history shows that a nation's success largely depends on the way it manages its money. In times of war, finance has been just as crucial to victory as firepower. But where do money adn politics meet? Starting in 1700 and ending at the present day, Niall Ferguson offers a bold and dazzling analysis of the evolution of today's economic and political landscape. Far from being driven by the profit motive alone, our recent history, as Ferguson makes brilliantly clear, has also been made by potent and often conflicting human impulses - sex, violence and the desire for power.
Peter Lynch - John Rothchild - Learn to Earn
Mutual-fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high-school age or older. Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald’s, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.
Christine Johnson - Market Leader: Banking and Finance
Market Leader is an extensive new Business English course which brings the real world of international business into the classroom. Developed in association with the Financial Times, it offers the widest and most flexible range of materials for learners and teachers alike. Banking and Finance is one of a number of specialist books within the Market Leader series. These books concentrate on reading skills and vocabulary development for students specialising in particular aspects of business. The book consists of 18 units, 2 tests and a multilingual glossary.
Dan Roam - The Back of the Napkin
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools Â tools that take advantage of everyone's innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
Andrew Ross Sorkin - Too Big to Fail
From The Washington Post From The Washington Post's Book World/washingtonpost.com At 6:30 a.m. on June 6, 1944, U.S. forces began their assault on Omaha Beach as part of the Normandy landings. Casualties among the first wave were horrendous as infantry struggled out of their landing crafts, known as Higgins boats, under intense fire. Incredible acts of individual heroism and great leadership on the spur of the moment eventually saved the day, but not before chaos and death swept the sand. Combat historian S.L.A Marshall described Omaha Beach as "an epic human tragedy which in the early hours bordered on total disaster." At 11 a.m. on Sept. 15, 2008, Lloyd Blankfein pulled up in front of a Manhattan office building to continue working on a way to save his firm, Goldman Sachs. "I don't think I can take another day of this," one of his employees remarked. Blankfein shot back, "You're getting out of a Mercedes to go to the New York Federal Reserve. You're not getting out of a Higgins boat on Omaha Beach." Blankfein was right: Being a Wall Street banker in 2008 was nothing like being a soldier during the Normandy invasion. The financial crisis may have been a once-in-a-lifetime struggle for a group of very well-paid banking executives, but the hardships they endured were long hours, uncomfortable phone calls, and mediocre takeout food. The only thing that JPMorgan Chase and Goldman Sachs had in common with the U.S. forces was that, ultimately, they won: The Wall Street executives kept their jobs, their bonuses and their pensions; they benefited from unprecedented rule changes and unlimited monetary and fiscal support; and their firms became even bigger and more dangerous to the economic health of society. Stephen Ambrose retold the human dimensions of World War II in convincing and excruciating detail. Andrew Ross Sorkin is the Stephen Ambrose for our financial crisis, with the blow-by-blow story of how rich bankers fought to save the Wall Street they knew and loved. The details in "Too Big To Fail" will turn your stomach. The arrogance, lack of self-awareness, and overweening pride are astonishing. Sorkin puts you there -- you see events unfold moment by moment, you hear the conversations, you can sense the hubris. The executives of our largest banks ran their firms into the ground, taking excessive risks that even now they fail to understand fully. But, as these individuals saw it, unless they personally were saved on incredibly generous terms, the world's economy would grind to a halt. This is as compelling as it is appalling. Jamie Dimon, the astute, well-connected and ultimately victorious head of JPMorgan Chase -- a character whose development is revealed meticulously in Duff McDonald's "Last Man Standing" -- told his shareholders' meeting earlier this year that 2008 was probably the company's "finest year ever." He was talking about what you and I call the worst financial crisis since the Great Depression. Sorkin in his general narrative and McDonald in his biography are sympathetic to their protagonists, but the portraits that emerge are not encouraging. Perhaps for this reason, both shy away somewhat from a key point: You can blame the bankers all you want, but it is the government's job to prevent the financial sector (and anyone else) from holding or exercising this kind of power over us. Where was the government? By 2008, our executive and legislative branches had long been deep in bipartisan slumber, allowing vulnerabilities to build up in the form of overspending, rising consumer debt levels and lax (or nonexistent) protection for consumers against outrageous practices by the financial sector. This bigger picture is missing from Sorkin's and McDonald's blow-by-blow accounts, but it is a recurrent theme in "Past Due," by journalist Peter S. Goodman. We can quibble about the relative importance of some details -- such as the role of China's high savings rate in lowering global interest rates and feeding the American credit boom -- in Goodman's highly informative account. But there is no question that politicians either believed that crazy "financial engineering" created a sound basis for sustainable growth or just loved what the financial system could do for them at election time. And, as Sorkin relates, it is hard to escape the conclusion that the rhetoric regarding our supposedly free markets without government intervention just masks the reality -- that there is a revolving door between Wall Street and Washington, and powerful people bend the rules to help each other out. In an illustration of Wall Street clubbiness, Sorkin documents a meeting in Moscow between Hank Paulson, secretary of the treasury (and former head of Goldman Sachs), and the board of Goldman Sachs. As the storm clouds gathered at the end of June 2008, Paulson spent an evening talking substance with the board -- while agreeing not to record this "social" meeting in his official calendar. We do not know the content of the conversation, but the appearance of this kind of exclusive interaction shows how little our top officials care about public perceptions of favoritism. In saner times, this would constitute a major scandal. At moments of deep crisis, understanding what influences policymakers and having access to them can help a firm survive on advantageous terms. Goldman Sachs was saved, in large part, by suddenly being allowed to become a bank holding company on Sept. 21, 2008. Our most senior government officials determined that the United States must allow Goldman to keep its risky portfolio of assets, while offering it essentially unfettered access to cheap credit from the Federal Reserve. In rescuing a crippled investment bank, the Treasury created the world's largest government-backed hedge fund. In the face of these developments, Andrew Haldane, head of financial stability at the Bank of England, has become blunt about the way our banking system interacts with (and rips off) taxpayers. In a recent paper that represents the straightest talk heard from the official sector in a long while, Haldane puts it this way: The government may say "never again" to bailouts, but when faced with the choice to either "rescue big banks or allow the world economy to collapse," it will reasonably choose the route of rescue. But, knowing this, the people running our biggest banks have an incentive to take more risk -- if things go well, bank executives get the upside, and if there's a problem, the taxpayer will pick up the check. If a financial sector boss wants greater assurance of a bailout, he or she should make bigger and potentially more dangerous bets -- so the government simply cannot afford to let that bank fail. This, Haldane argues, is our "doom loop" -- big banks know they can get away with the same behavior (and more) again, and we are doomed to repeat the same boom-bust-bailout cycle. A long time ago, President Andrew Jackson's private secretary, Nicholas Trist, described the Second Bank of the United States, the last financial institution to seriously challenge the power of the president, thus: "Independently of its misdeeds, the mere power, -- the bare existence of such a power -- is a thing irreconcilable with the nature and spirit of our institutions." Unless and until we break the political power of our largest banks, the middle class will be hammered down. Whose taxes do you think will be raised to reflect the costs of repeated financial shenanigans? The financial sector will become even richer and more powerful. If you didn't like where inequality in the United States was already heading, wait until you see the effects of this recession. The most significant result of the financial crisis is the emergence of six large banks that are undoubtedly too big to fail and therefore enjoy a strengthened government guarantee; Goldman, JPMorgan, Citigroup, Bank of America, Wells Fargo and Morgan Stanley are the beneficiaries of the doom loop. The most significant non-result is the fact that no comprehensive legislation has yet been passed to reform the financial sector. Without really serious reform, we have every reason to start counting down to the next financial crisis, and to the next fleet of Mercedes lining up before the New York Fed.
Guy Kawasaki - The Art of the Start
Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Laczkó L. Balázs - Zsom László - Sales&Marketing szakszótár
Az angol-magyar, magyar-angol Sales&Marketing fogalomtár hiánypótló mű. A kiadvány több mint 4700 szócikket tartalmaz nyelvenként. Az esetek túlnyomó többségében a fordításon kívül értelmezéseket, és magyarázatokat is tartalmaz. Az alap közgazdasági fogalmak mellett a könyv lefedi: A marketing szakterületeit (márka menedzsment, reklámozás, médiatervezés, -vásárlás; termékfejlesztés; piackutatás; marketing statisztika; direkt marketing; kereskedelmi marketing; eseménymarketing; eladásösztönzés; online marketing; többszintes marketing; közönségkapcsolatok); Az értékesítés, kereskedelem szakszavait; A fenti két hatalmas fogalomkörhöz kapcsolódó úgynevezett határterületek (pl. merchandising - árukínálás, nyomdai előkészítés stb.) fontosabb szavait; A marketing- és értékesítési munkához szorosan kapcsolódó, szakterületként nem meghatározható, ámde mégiscsak fontos tevékenységek (pl. előadás készítés, -tartás; grafikonértelmezés) leggyakrabban használt szavait; A szakszavakhoz tartozó, az angol nyelvben igen kedvelt rövidítéseket, mozaikszavakat.
Piskóti István - Rekettye Gábor - Lehota József - Berács József - Marketing Theory and Practice
This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of marketing education and research. The authors of the studies and essays that make up this 6th volume of the „Transition Competitiveness and Economic Growth" series dedicate the book to Professor Pál Tomcsányi, a member of the Hungarian Academy of Sciences on the occasion of his 80th birthday. Professor Tomcsányi's name in Hungary is the hallmark of the creation of scientific based marketing. For Hungarian Pál Tomcsányi is what Philip Kotler is for the Americans, Heribert Meffert for the Germans, Peter Doyle for the British, and Matthew Meulenberg for the Dutch. This volume contains thematically grouped essays from the most outstanding Hungarian representatives of marketing science. Part one deals with questions of marketing theory such as change of paradigm in the concept of marketing and the appearance of synergy and value in marketing relationships. Part two deals with regional marketing from the point of view of strategic marketing. A special emphasis is placed on small enterprises, food trade and the costs of advertising. The third part focuses on consumer behaviour with a special emphasis on wine consumption in addition to such topics as price awareness and a change of generations. Consumer satisfaction and the methods of critical cases are discussed in part four which deals with the marketing methods applied in the service sector. The final, fifth part - agricultural marketing - is analyzed from a macro- and microeconomic point of view with an emphasis on quality assurance in the food industry, the agricultural marketing of the Hungarian community and the vertical coordination of producers' co-operatives.
Balaton Károly - Organizational strategies and structures following the system turnaround
The book analyses the evolution of strategies and organizational structures of enterprises in Hungary after the political changes in 1990. The focal issue is to analyse and understand organizational changes in a period of radical political, social and economic turnaround. The book starts with the review of relevant theoretical approaches. Then the methods of empirical research work, the projects and the characteristics of samples are discussed. The major part of the book reports on the findings of empirical research conducted by the author. First the results of the comparative case study research are presented. This includes analysis of formerly state owned companies, newly set-up Hungarian private owned firms and foreign owned firms located in the country. Findings of two large sample questionnaire surveys are also presented. The author developed an overall model for explaining organizational changes during the transformation period. The last chapter discusses challenges and strategic options of companies located in Hungary.
Szentes Tamás - World Economics 1.
Professor Tamás Szentes, member of the Hungarian Academy of Sciences was the author of The Political Economy of Underdevelopment (published first in 1971 by Akadémiai Kiadó, translated also in 11 other languages and republished in 12 countries, altogether in 16 editions until 1988, for a long time widely used in great many universities all over the world) and of the Theories of World Capitalist Economy: A Critical Survey of Conventional, Reformist and Radical Views (published in 1985 by Akadémiai Kiadó, also appearing in other languages) and among others of the Transformation of the World Economy. New Directions and New Interests (UNU-ZED, London 1988). In view of the great many recent changes in the world economy (such as the acceleration of globalization, transnational networking, rise of regional blocs, system transformations, "revolution" of information and communication technologies, a wave of liberalization, etc., along with the aggravating problems of international development gap, deepening disequilibria and inequalities, returning financial crises or disturbances, etc., which all shed new light on the various theoretical conceptions and call for new paradigms in international and development economics, Professor Szentes has written two new (separate but nevertheless interlinked) books, namely: World Economics: Comparative Theories and Methods of International and Development Economics and another one, following it, World Economics: The Political Economy of Underdevelopment, Globalization, International Economic Order and System Transformation.
Jim Collins - Good to Great
Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. _Good to Great_ achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
Victor T. C. Middleton - Alan Fyall - Jackie R. Clarke - Marketing in Travel and Tourism
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Csaba László - The New Political Economy of Emerging Europe
In this second, revised an extended edition the evolution of emerging Europe is analyzed against the background of major changes in the constitutional, fiscal, regional and neighborhood policies of the European Union. The basic points of reference remain, as in the first edition, the global economy and institutionally informed standard economic theory. The book, which in part, or in its entirety, is suited for a textbook, is oriented not only for classroom use, but towards a broad international audience of academics, policy advisors and informed intellectuals with an interest in central and eastern Europe and development in general. This book provides an overview of the economic challenges of the post-transition period when the Communist past is no longer a defining feature of development. Interpreting successes and failures in a single analytical frame the book is devoted to the new agenda faced by middle income countries in the double challenge of globalization and Europeanization. We analyse if, when, and to what degree, joining the European Union provides a solution, and how new members can contribute to the Lisbon Strategy of the EU. We find that solid finances, reliance on foreign direct investment, public policies committed to the public purpose rather than to vested interest, and impartial regulation and enforcement of rule of law are among the major components of success. The book also addresses the two `extreme` cases of Russia and China , both seemingly defying all existing theories. Finally separate chapters analyse what way institutions and regulation matter in a growingly transnationalized world dominated by the information technology and changes triggered by it.