Selling more than 100,000 copies since first publication in 1989, EXPLORING CORPORATE STRATEGY is widely recognised as Europe’s bestselling strategy text, methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organisations, and providing guidance in the formulation and implementation of strategy. EXPLORING CORPORATE STRATEGY TEXT AND CASES views corporate strategy in two ways – economic analysis and planning, and organisational decision making within a social, political and cultural process.
The text takes a strongly European/international approach, with more than 60 company illustrations, contributed from the UK, France, Holland, Denmark, Italy, the USA, Russia and Germany.
Dan Ariely - The (Honest) Truth About Dishonesty
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
David Cotton - David Falvey - Simon Kent - Market Leader - Elementary, Business English Course Book
Market Leader brings today's business issues straight into your classroom. Created with the Financial Times newspaper, Market Leader has Case Studies that really work, authentic articles from the FT and lots of additional components. Now with new editions and a new Advanced level, Market Leader...
John Brooks - Business Adventures
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Edward Klein - Blood Feud
In this highly anticipated follow-up to his blockbuster New York Times bestseller The Amateur, former New York Times Magazine editor-in-chief Edward Klein delves into the rocky relationship between the Obamas and the Clintons. An old-school reporter with incredible insider contacts, Klein reveals just how deep the rivalry between the Obamas and the Clintons runs, with details on closed-door meetings buttressed by hundreds of interviews. Blood Feud is a stunning exposé of the animosity, jealousy, and competition between America’s two most powerful political couples.
Kim Kiyosaki - It's Rising Time!
This title is suitable for women who have a vision for what they want in life and are willing to do what it takes to turn that vision into a reality. Kim Kiyosaki's own unique style has won her friends and fans the world over. In her new book, she will explain what it really takes to go from wherever you are financially today to where you want to be. It's a book of courage and creativeness, time-tested principles and real-life stories of success, setbacks and comebacks...with a few surprises along the way. Kim will share candid stories from women and men who have been through the good, the bad and the ridiculous - and the lessons they learned. Why a new book from Kim in these unsettling economic times? Because it's time for women's true strength and determination to surface. Because it's time for new answers and new ideas...and because "It's Rising Time!" for women everywhere.
Kim Kiyosaki - Rich Woman
Written by Kim Kiyosaki - -the wife of bestselling author Robert Kiyosaki - RICH WOMAN is for women who insist on being financially independent – without depending on a man, family, company, or government to take care of them. In her book, Kiyosaki applies the same moneymaking strategies that have made RICH DAD POOR DAD one of the great publishing success stories of all time – but in a voice that is aimed directly at women. No matter what your financial background is or your current job situation, RICH WOMAN provides the essential road map for any woman who aspires to be financially free.
Peter Lynch - John Rothchild - Learn to Earn
Mutual-fund superstar Peter Lynch and author John Rothchild explain the basic principles of the stock market and business in an investing guide that will enlighten and entertain anyone who is high-school age or older. Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences. For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike, Reebok, McDonald’s, the Gap, and the Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years. In Learn to Earn, Lynch and Rothchild explain in a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand a company annual report, and why everyone should pay attention to the stock market. They explain not only how to invest, but also how to think like an investor.
Jim Collins - Built to Last
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Czeglédi Pál - Kapás Judit - Economic Freedom and Development
One of the most pressing questions in economics is why some countries develop while others do not. The past twenty years have seen a resurgent research effort devoted to this question, one branch dealing with the issue of institutions, such as property rights, the rule of law, democratic checks and balances, and even trust or religious beliefs. Although several institutions are identified as causes of development, it remains unclear how they lead to a sustained economic dynamics. The authors contribute to this issue by putting the concept of economic freedom at the center of their analysis. They develop a concept of economic freedom that can be identified as a distinct factor of economic growth, and provide insights on how the institutions of economic freedom create wealth.
Seth Godin - The Icarus Deception
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.
Guy Kawasaki - The Art of the Start
Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Philip Kotler - Marketing Management (angol)
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.
Thomas Sowell - Basic Economics
The fourth edition of Basic Economics is both expanded and updated. A new chapter on the history of economics itself has been added, and the implications of that history examined. A new section on the special role of corporations in the economy has been added to the chapter on government and big business, among other additions throughout the book. Basic Economics, which has now been translated into six languages, has grown so much that a large amount of material in the back of the book in previous editions has now been put online instead, so the book itself and its price will not have to expand. The central idea of Basic Economics, however, remains the same: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
Enyedi György - Tózsa István - The Region
This 5th volume of the series is concerned with the regional aspect of the social and economic development, emphasising the role of public administration in the post communist region of Europe, especially in Hungary, with a few comparative outlooks onto Slovakia, the Czech Republic and Poland. The chapters contain surveys and case studies that can be recommended to anyone interested in the regional development of this huge region of Europe that is joining the Union in 2004. The studies in Chapter1, entitled Regional Development, describe the changes of the regional structure and the regional processes undergoing in the Eastern half of Europe and in Hungary particularly, brought about by the emergence of the multiparty democracy, the market economy and the integration to the globalising world. The studies included in Chapter 2 intend to present how the governments in different levels like local, regional and national, try to react the above changes and processes in the form of Regional Policy, in Hungary and in the Eastern Central European Region in general. The studies of Chapter 3, entitled Regional Administration, present the institutions of the regional public administration resulting from the above governmental reaction to the territorial changes of regional development. Finally, the studies in Chapter 4 aim at showing how the above institutions are influenced by the penetration of information society and the information communication technologies of E-Government, as part of a modernisation process.
Adrian Pilbeam - Market Leader: International Management
Market Leader is an extensive new Business English course which brings the real world of international business into the classroom. Developed in association with the Financial Times, it offers the widest and most flexible range of materials for learners and teachers alike. International Management is one of a number of specialist books within the Market Leader series. These books concentrate on reading skills and vocabulary development for students specialising in particular aspects of business. The book consists of 18 units, 2 tests and a multilingual glossary.
Balaton Károly - Organizational strategies and structures following the system turnaround
The book analyses the evolution of strategies and organizational structures of enterprises in Hungary after the political changes in 1990. The focal issue is to analyse and understand organizational changes in a period of radical political, social and economic turnaround. The book starts with the review of relevant theoretical approaches. Then the methods of empirical research work, the projects and the characteristics of samples are discussed. The major part of the book reports on the findings of empirical research conducted by the author. First the results of the comparative case study research are presented. This includes analysis of formerly state owned companies, newly set-up Hungarian private owned firms and foreign owned firms located in the country. Findings of two large sample questionnaire surveys are also presented. The author developed an overall model for explaining organizational changes during the transformation period. The last chapter discusses challenges and strategic options of companies located in Hungary.
Jim Collins - Good to Great
Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. _Good to Great_ achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.