Can a good company become a great one and, if so, how?
After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
Guy Kawasaki - The Art of the Start
Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Haarberg Orsolya - Erlend Haarberg - Unnur Jökulsdóttir - Iceland
Observing strong contrasts in the natural world is a powerful way to ponder its attributes, since contrasts engender a comparison. Iceland's nature has many of these contrasts, indeed: light in the darkness, patches of forest neighbouring vast stone deserts, vibrant colours attracting the eye in a grey-toned landscape. When you watch the red fire of a volcanic eruption flaming from the ice of a glacier, it becomes even clearer to you how hot the lava is, how cold the ice - and on a bright summer night you recall the dark days of winter. When you visit Iceland - if you do - try to get out into the wild. Perceive the eternal in the wilderness. Take a few steps away from your travelling companions, out into the black sands, down to the seashore or up the hill; lie down in the sand or on the bare rock, and listen to nature's heart beating. This may be embodied in birdsong, in the babble of brook, in the thundering of a waterfall or perhaps in the deep silence of the wild. If you cannot make it to this land, Orsolya and Erlend's photographs will go a long way towards giving you a real feeling for the place.
Feledy Balázs - Nagy Gergely - Póczy Klára - Budapest Belváros / Inner City
Kedves Olvasók! Jó szívvel ajánlom figyelmükbe ezt a könyvet, amellyel régl adósságunkat igyekszünk törleszteni. Szeretnénk ezen keresztül bemutatni Önöknek a Belvárost és a Lipótvárost, Budapest V. kerületét úgy, ahogy mi, az itt élők látjuk. Talán nem túlzás, ha azt mondom, hogy akik csak egyszer jártak ezeken az utcákon, tereken, s látták a Duna felett felszálló párát, megcsodálták a Parlament kupoláját, a mindig nyüzsgő Váci utcát, azok újra eljönnének hozzánk. Újra leülnének a Gerbeaud teraszára, s néznék a Vörösmarty téren hullámzó tömeget, majd elsétálnának a Vigadóhoz, s jegyet váltanának az esti hangversenyre. Vagy csak sétálnának egyet a Károlyi-kert környékén, a csendes kis utcákban - egy pillanatra az elmúlt évszázadokban érezvén magukat. Majd néhány utcával arrébb ismét visszatérhetnek a mába, az új, elegáns üzletek, bankok, szállodák világába. Külön öröm számomra, hogy a méltán nagy hírű fotóművészt, Szelényi Károlyt sikerült megnyernünk a képek elkészítésére. Ezek a fotók híven tükrözik e városrész szépségét, visszaadják hangulatát, s bemutatják mindennapjait is. KarsaiKároly polgármester
Carmine Gallo - Steve Jobs, az innováció mestere
Mit tudnánk elérni az üzleti életben megfelelő rálátással és inspirációval? Milyen magasságokba repülne a karrierünk, ha Steve Jobs segítené a döntéseinket? Mit tenne helyünkben Steve? A szerző legújabb könyvében hiteles források alapján, rendkívül meggyőző erővel taglalja azt a hét irányelvet, amelyek Steve Jobsot egész életén át vezérelték és az innováció mesterévé tették: „Azt csináljuk, amit szeretünk!” „Hagyjunk nyomot a világegyetemben!”
Stephen R. Covey - A kiemelkedően sikeres emberek 7 szokása
Világhírű könyvében Stephen R. Covey elvközpontú oldalról közelít a személyes és szakmai problémák megoldásához. Lényeglátó megfigyeléseivel és briliáns anekdotáival lépésről lépésre mutatja meg, hogyan juttathatjuk érvényre életünkben a 7 alapelvet, melyek biztonságot adnak a változások kezelésében, bölcsességet és erőt a lehetőségek kihasználásában. „Ez a kitűnő könyv teljesen megváltoztatta az életemet." Tom Peters, az In Search of Excellence szerzője „Ez a könyv arra késztet, hogy átgondoljam problémáimat, és arra, hogy betartsam tanácsait." Rich DeVos, az Amway alapítója „Az elvek, melyekre A kiemelkedően sikeres emberek 7 szokása megtanított, igazi változásokat hoztak az életembe." Ken Blanchard, Az egyperces menedzser szerzője Stephen R. Covey nemzetközileg elismert vezetési szakértő, szervezetfejlesztési tanácsadó, a FranklinCovey cég társelnöke. Életműve az elvközpontú élet és az elvközpontú vezetés tanítása. A Harvardon diplomázott, doktorátust a Brigham Young Egyetemen szerzett, ahol a szervezeti magatartás és az üzleti vezetés professzoraként dolgozott. Utah államban, a Sziklás-hegységben él feleségével, Sandrával és családjával.
Adam Lashinsky - Az Apple kulisszatitkai
Amikor egy Wall Street-i elemző megkérdezte az Apple új vezérigazgatóját, Tim Cookot, hogyan működik a cég, így válaszolt: „Nem akarom, hogy bárki is megismerje a varázslatunkat és lemásolja.” Ez az Apple titka és nagy ellentmondása: termékei és néhai társalapítója, Steve Jobs világszerte hírnévre tett szert, ám teljes homály fedi, mi történik a kaliforniai Cupertinóban, az Apple központjában. Legalábbis mostanáig. Adam Lashinsky a Fortune magazin vezető szerkesztőjének számos interjúra épülő kötete exkluzív módon tárja fel az Apple kulisszatitkait: Miért mond ellent az Apple számos olyan vezetési alapelvnek, amelyet napjainkban a legjobb közgazdasági egyetemeken tanítanak? Mi az, amit az Apple vezetői csak „titkos fűszerként” emlegetnek? Hogyan halmozott sikert sikerre Steve Jobs, és tudott kultuszokra jellemző követőket toborozni az iMachez, az iPodhoz, az iPhone-hoz és az iPadhez? Hogyan tudta megőrizni a ma már100 milliárd dollár évi bevétellel és több mint 50 ezer alkalmazottal rendelkező cég a versenyelőnyét jelentő startup-ethoszt?
Brian Tracy - Ron Arden - The Power of Charm
As one of the world's premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time. "The Power of Charm" gives readers proven ways to become more captivating - and persuasive - in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to: * capture people's trust and attention within the first few seconds of meeting * win the support of others who can help them achieve their goals * master body language and advanced listening techniques * sell more of their products or services * deliver powerful and engaging talks and presentations * improve their negotiation skills * get paid more and promoted faster With "The Power of Charm," readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making dreams come true - in business and in life!
Kim Kiyosaki - It's Rising Time!
This title is suitable for women who have a vision for what they want in life and are willing to do what it takes to turn that vision into a reality. Kim Kiyosaki's own unique style has won her friends and fans the world over. In her new book, she will explain what it really takes to go from wherever you are financially today to where you want to be. It's a book of courage and creativeness, time-tested principles and real-life stories of success, setbacks and comebacks...with a few surprises along the way. Kim will share candid stories from women and men who have been through the good, the bad and the ridiculous - and the lessons they learned. Why a new book from Kim in these unsettling economic times? Because it's time for women's true strength and determination to surface. Because it's time for new answers and new ideas...and because "It's Rising Time!" for women everywhere.
Kim Kiyosaki - Rich Woman
Written by Kim Kiyosaki - -the wife of bestselling author Robert Kiyosaki - RICH WOMAN is for women who insist on being financially independent – without depending on a man, family, company, or government to take care of them. In her book, Kiyosaki applies the same moneymaking strategies that have made RICH DAD POOR DAD one of the great publishing success stories of all time – but in a voice that is aimed directly at women. No matter what your financial background is or your current job situation, RICH WOMAN provides the essential road map for any woman who aspires to be financially free.
Dan Ariely - The (Honest) Truth About Dishonesty
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.
Victor O. Schwab - Hogyan írjunk jó reklámszöveget?
Ahhoz, hogy egy reklám valóban átütő; erejű; legyen, az alábbi öt dolognak kell teljesülnie 1. Irányítsa magára a figyelmet ; 2. Mutasson egy előnyt az embereknek; 3. Bizonyítsa azt be; 4. Vegye rá az embereket, hogy ragadják meg ezt az elő; 5. Buzdítson cselekvésre. Egyetlen reklám sem tudja ugyanis ösztönözni az értékesítés t,ha nem olvassák el;nem olvassák el, ha nem látják meg; és nem látják meg, ha nem irányítja magára a figyelmet.
Garr Reynolds - PreZENtáció
Garr Reynolds nemzetközi hírű kommunikációs szakember, prezentációtervező, a világ legnépszerűbb prezentációtervezésről szóló weboldalának létrehozója könyvében friss, közvetlen stílusban magyarázza el, hogyan készíthetünk jobb vetített prezentációkat PowerPoint vagy Keynote segítségével. Prezentáció című könyve egyszerű, szemléletes példákkal érzékelteti, hogy a napjainkban szokásos előadások miért nem hatásosak, és olyan szemléletváltást javasol, amellyel saját kreativitásunk felfedezésével készíthetünk a bevett formáknál sokkal inkább lényegre törő, színvonalas és ezért persze sikeresebb bemutatókat. Reynolds a prezentálás kommunikációs és üzleti vonatkozásait a keleti zen filozófia tisztaságra, gazdaságosságra és egyszerűségre törekvő elveinek megfeleltetve mutatja be.
Jim Collins - Built to Last
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Oliver Sacks - Seeing Voices
With Seeing Voices, Dr. Sacks launches on a journey into the world of the deaf, which he explores with the same passion and insight that have illuminated other human conditions for his readers everywhere. Seeing Voices begins with the history of deaf people in the United States, the often outrageous ways in which they have been seen and treated in the past, and their continuing struggle for acceptance in a hearing world. And it examines the amazing and beautiful visual language of the deaf–Sign–which has only in the past decade been recognized fully as a language–linguistically complete, rich, and as expressive as any spoken language. The existence of this unique alternative mode of language, writes Dr. Sacks, has wide-ranging implications for those in the hearing world as well, for it “shows us that much of what is distinctly human in us–our capacities for language, for thought, for communication, and culture–do not develop automatically in us, are not just biological functions, but are, equally, social and historical in origin; that they are a gift–the most wonderful of gifts–from one generation to another….The existence of a visual language, Sign, and of the striking enhancements of perception and visual intelligence that go with its acquisition, shows us that the brain is rich in potentials we would scarcely have guessed of, shows us the almost unlimited resource of the human organism when it is faced with the new and must adapt.” Sign is not only a language but the very medium of deaf culture. It stands at the center of the extraordinary social and political movement for deaf rights, which gained international attention with the uprising of deaf students at Gallaudet University in March 1988. In Part III of Seeing Voices, Dr. Sacks gives an eyewitness account of the revolt, and the students who organized it, and considers its impact on a new generation of deaf children. Seeing Voices is a fascinating voyage into a strange and wonderful land, and along the way Oliver Sacks ponders the nature of talking and teaching, child development, the development and functioning of the nervous system, the formation of communities, worlds, and cultures, and the interface of language, biology, and culture.
David Bellamy - David Bellamy's Complete Guide to Watercolour Painting
Containing more than 300 step-by-step photographs, tips, instructions, and finished paintings, this complete guide provides a comprehensive introduction to watercolor and serves as an essential addition to the reference library of any artist. For those seeking to brush up on their skills or learn new ways of applying traditional techniques, this master class on atmosphere and mood, taught by renowned instructor David Bellamy, includes many excellent demonstrations and instructions on how to paint mountains and crags, rivers, hedgerows, flowers, beaches, harbors, and figures. With surprisingly simple techniques regarding composition, perspective, color, texture, and detail, this is a must-have resource for aspiring and experienced artists alike.
Charles Mackay - Extraordinary Popular Delusions and the Madness of Crowds
This classic catalogue of some of the more outré enthusiasms - speculative, social, religious and just plain daft - serves as a salutary reminder that the follies of mankind are not unique to the modern world. Whenever struck by campaigns, fads, cults and fashions, the reader may take some comfort that Charles Mackay can demonstrate historical parallels for almost every neurosis of our times. The South Sea Bubble, Witch Mania, Alchemy, the Crusades, Fortune-telling, Haunted Houses, and even ‘Tulipomania’ are only some of the subjects covered in this book, which is given a contemporary perspective through Professor Norman Stone's lively new Introduction.
Eleanor Clymer - Search for a Living Fossil
The sudden appearance of a living dinosaur could hardly have surprised scientists more that the strange "fish with legs" that was caught off the coast of South Africa in 1938. Thought to be extinct for thirty million years, this living coelacanth started a South African ichthyologist, Dr. J.L.B. Smith, on a fourteen year search as exciting as any detective story.
Igor Grishin - Mikhail Emelyanov - The Martial Art of Strategy
The Russian style appears in design, architecture, arts, politics, business, struggle, and even in brawling. The authors act in the context of this notion. That is why the book The Martial Art of Strategy: The Russian Style: Nine Elegant Solutions explains only the third and lower level of its title. There are nine elegant solutions for getting out of the most difficult situations people can find themselves in their lives and businesses. The world of business is constantly changing. This ancient tradition of the art of strategy is successfully used by such giants of world business as Microsoft, Japan Airlines, LG, Samsung, Toyota Motors, Citigroup, and Acer as well as by the governments of South Korea, Japan and China. Examples of this art in practice can be found in Russia as well. In the USA, military and political leaders are advised to acquaint themselves with go by Pentagon experts. Why do great world corporations turn to the practice of a little-known ancient game? Only in the middle of the twentieth century did the western school of business-strategy start seriously studying approaches and methods of area development and management. Up to now the schools of spatial development and spatial reasoning are new fashionable trends rather than old and well-known ones. Strategic and logical games that are popular in the West such as chess, draughts and dominoes either do not contain the idea of space or include it only as an idea of secondary importance. Space there works as a scenery or frame that provides the game's boundaries. It does not have any value in itself, but the pieces need it for moving. In contrast, in the Chinese strategic tradition the principles of development, organization and spatial development have been known since antiquity. Moreover, these theories and approaches were taken as the basis of the Chinese civilization. Essentially, the Chinese public administration started with the division of the empire into nine squares. The name of China, Zhongguo Middle Kingdom refers to a place or space. Another, poetical, name of China, Surrounding from Ten Sides , also uses the idea of space. Attention to this idea of space organization and its management runs through Chinese political and military philosophy. This book reflects only one side of the multifold researches conducted by the authors under the auspices of the School of Martial Art and Strategic Play Ascension. However, familiarity with even only one book will probably help you see new horizons of development for you and your corporation. The strategic concepts described in this book are just a small part of the deep knowledge of strategy that the ancient art of I contains. In the book strategic concepts and elegant solutions built on their base are considered in three spheres: the art of the game of Go, examples from military strategy, and examples from business and politics. The nine elegant solutions makeup a toolset tested by thousands of years of practice in China and Japan.
Harry Y. McSween, Jr. - Meteorites and Their Parent Planets
Meteorites and Their Parent Planets provides an engrossing overview of a highly interdisciplinary field--the study of extraterrestrial materials. The second edition of this successful book has been thoroughly revised, and describes the nature of meteorites, where they come from, and how they get to Earth. Meteorites offer important insights into processes in stars and in interstellar regions, the birth of our solar system, the formation and evolution of planets and smaller bodies, and the origin of life. The first edition was immensely popular with meteorite collectors, scientists and science students in many fields, as well as amateur astronomers. In this second edition all of the illustrations have been updated and improved, many sections have been expanded and modified based on discoveries in the past decade, and a new final chapter on the importance of meteorites has been added. Everyone with an interest in meteorites will want a copy of this book. Thoroughly revised second edition of book popular with scientists and non scientists alike First edition received excellent reviews Includes many excellent photographs Includes glossary and suggested further reading
Stephen Edwards - Karen Hudson-Edwards - Joe Cann - John Malpas - Costas Xenophontos - Cyprus
The island of Cyprus is a truly classic area of geology in Europe. Perhaps nowhere else on Earth does so small an area provide such an excellent illustration of the dynamics of Earth processes through abundant exposures of spectacular and diverse geology. The geology, natural resources and climate of Cyprus have enabled civilizations to flourish, and world-renowned archaeological sites date as far back as the Neolithic period. Much of the wealth and development of the island has been based on copper, and evidence of its exploitation dates to at least the third millennium BC. Cyprus is also a hazardous island. Modern and ancient settlements have been destroyed or abandoned as a consequence of earthquakes and landslides. This authoritative work will appeal to all those with an interest in geology who visit this exceptional Mediterranean destination.